"Starting from scratch" sounds like an exaggeration considering the Elly store has been opened for 1 year 5 months before TWELVE opened. Technically, opening a...

Our new multi-label store, TWELVE BY ELLY, is now open! For children aged 6 to 12 years. Will be back with more posts about setting...

Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales...

We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls...

When I first decided to start Elly in 2009, I sourced fabrics from US, UK and Japan from designers and manufacturers who weren't so well-known...

  This is what's been occupying our days and nights! Be at the Elly store at 10 am on Saturday 19 Jan 2013 for the...

We've had such an amazing response to our "Absolutely Elly" collection! Thank you to everyone who's supported our collection, "liked" our facebook photos, posted pictures...

If you liked the "Elly Loves Balloon" collection, you're sure to like these fabrics! We've brought in a collection of fabrics entirely designed by the...

*Author's Note: My thoughts about the Carnival turned out a lot longer than expected, with a lot of gushing too so I've moved the text...