For Children 0 to 14 years | Growing up with elly – The Elly Store

Free local standard courier for orders over S$100.

Discover What's New

New

Plan Toys - My First Camera The Elly Store

Plan Toys - My First Camera (Front) The Elly Store

My First Camera

New

Plan Toys - Mini Spinning Tops The Elly Store

Plan Toys - Mini Spinning Tops (Playing) The Elly Store

Mini Spinning Tops

New

Plan Toys - Mini Golf Full Set The Elly Store

Plan Toys - Mini Golf Full Set The Elly Store

New

Plan Toys - Mini Car Set The Elly Store

Plan Toys - Mini Car Set The Elly Store

View all
129 products

Shop Shoes for Kids

Native The Elly Store

Bobux The Elly Store

Old Soles The Elly Store

Shop our Disney x elly Prints

Disney100 Confetti The Elly Store

Disney100 Confetti

Disney100 Doors The Elly Store

Disney100 Doors

Pagoda Mickey The Elly Store

Pink Princess Daisies The Elly Store

Pink Princess Daisies

Welcome to The Elly Store

The Elly Store carries a beautifully curated selection of brands for your children's needs. You will find its inhouse label, elly, best known for its Chinese New Year collection. From newborns to 14 years, you can find baby gifts, toys, shoes and meal time accessories. You'll find international brands such as Jellycat, Connetix and Magna-tiles, and kids shoes from Bobux, Native, Salt-Water Sandals, Tip Toey Joey and Pediped.