Free local courier for orders over S$100.


Shop with Confidence

Shop for clothes and shoes online, try them in the comfort of your own home, and bring them back within 14 days*if you need a different size.

*please note that conditions for exchange applies. Sale items are strictly non-exchangeable and non-returnable.


Personalised Gift Sets

The Perfect Keepsake Gift

Parents can keep this beautiful keepsake box to store a treasure trove of love and memories for parents to give for their little one when they grow up! As a place to keep baby’s memories, it’ll be a baby gift well treasured.

Ready Made Baby Gift Sets

Welcome a newborn in style!

If you're having trouble mixing and matching from our vast choices, we've put together beautiful baby gift sets for your easy shopping!

How To Personalise A Bunny

A Step-By-Step Guide

Adding personalisation to your Jellycat bunny, soother or animal is really easy!

Elly x Sonata

Baby's First Ballerina Set

In collaboration with Sonata Dancewear, the My First Ballerina Set is specially curated and perfect for baby's photoshoot. It'll also make a perfect one-of-a-kind baby gift!


Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising comfort and practicality. We founded Elly in 2010 after discovering a gap in the market for girl's dresses when we found it difficult to find clothes for Carol's daughter that were classic and chic, and yet comfortable for kids to run and play. Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

Today, The Elly Store stocks an amazing selection of baby gifts, children's clothes, accessories, toys, shoes and nursery art prints. Shop toys from Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Tenderleaf, Gummybox, Green Toys, Janod, Edx Education, Magna-tiles, Smart Games, dëna, IVI, Tiger Tribe, Star Papaya, Crocodile Creek, Cinnamon Books, Three Wood, Sentosphere, and more.

The sheer variety at Elly both at its retail store and online boutique makes shopping an exciting and memorable experience for everyone. With its multitude of gift ideas and kids toys from brands such as Jellycat, The Elly Store is a great shopping destination for newborn gifts.

Other than clothing and shoes for children, The Elly Store also stocks a carefully curated range of art prints to decorate children’s rooms and nurseries, as well as beautiful tableware sets from Avanchy, Miniware and Grabease.