*Free shipping in Singapore over S$100. 

Welcome Back To Our Store

Hi! Our store has re-opened! Yours and our team's health and safety is our main concern. During this period, we will implement the following precautionary measures in our store:

- Use hand sanitisers provided before entry.
- Sign into SafeEntry and take your temperature before entry. We reserve the right to turn away customers whose temperatures are above 37.5°C or who appear unwell.
- 2 families are allowed in each section at any time. Do keep on opposite sides of each section. If the store is crowded, we invite you to take a walk around the mall and come back later.
- Keep a safe-distance of at least 1 m from other groups of customers and when paying.
- To minimise contact, our staff will not assist your children in trying on shoes. Kindly sanitise your child’s feet before trying shoes on, or wear a clean pair of socks to try shoes.
- Please refrain from touching our displays unless absolutely necessary.

Click here to read on the measures we have taken against COVID-19

Shop with Confidence

Shop for clothes and shoes online, try them in the comfort of your own home, and bring them back within 14 days* if you need a different size.

*please note that our other conditions for exchange will still apply. Sale items are strictly non-exchangeable and non-returnable.

Ready Made Baby Gift Sets

For Year of the Mouse

If you're having trouble mixing and matching from our vast choices, we've put together beautiful baby gift sets for your easy shopping!

Personalised Baby Gift Sets

For Year of the Mouse

New one-of-a-kind baby Keepsake boxes specially created for newborn babies born in the Year of the Mouse! They make such special baby shower gifts because each box is personalised with baby's name.

How To Personalise A Bunny

A Step-By-Step Guide

Adding personalisation to your Jellycat bunny, soother or animal is really easy!

Staying Home & Looking For Activities?

Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising comfort and practicality. We founded Elly in 2010 after discovering a gap in the market for girl's dresses when we found it difficult to find clothes for Carol's daughter that were classic and chic, and yet comfortable for kids to run and play. Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

Today, The Elly Store stocks an amazing selection of baby gifts, children's clothes, toys and shoes and nursery art prints. Shop toys from Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Tenderleaf, Gummybox, Green Toys and more.

Discover an extensive range of pre-walkers, toddlers shoes and children's sandals from established international brands such as Biomecanics, Bobux, Castell, Native, Old Soles, Salt Water Sandals, and  Tip Toey Joey .

At the end of 2019, we started our Disney x Elly collaboration for CNY 2020, the Year of the Mouse. Watch this space as we continue to bring you something fresh and new!