The Elly Store The Elly Store
 The Elly Store The Elly Store
 The Elly Store The Elly Store
 The Elly Store The Elly Store
 The Elly Store The Elly Store

Welcome to The Elly Store

The Elly Store carries a beautifully curated selection of brands for your children's needs. You will find its inhouse label, elly, best known for its Chinese New Year collection. From newborns to 14 years, you can find baby gifts, toys, shoes and meal time accessories. You'll find international brands such as Jellycat, Janod and Magna-tiles, and shoes from Bobux, Native, Salt-Water Sandals, Tip Toey Joey, Pediped and more.

CONCEPT STORE AT PARAGON ORCHARD

We have a new pop-up store til 29th August 2022!

Find us at 290 Orchard Rd, #05-16 Paragon Shopping Centre, Singapore 238859. Contact: +65 9648 4556
10 a.m. to 9 p.m. daily.

SEND A PERSONALISED GIFT

Make your gifting experience a unique one.

Embroider on our Jellycat plushies and send it on its way to your loved ones today.