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Our one-of-a-kind baby Keepsake boxes make such a special baby shower gift because each box is personalised with baby's name



Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising comfort and practicality. We founded Elly in 2010 after discovering a gap in the market for girl's dresses when we found it difficult to find clothes for Carol's daughter that were classic and chic, and yet comfortable for kids to run and play. Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

Today, The Elly Store stocks an amazing selection of baby gifts, children's clothes, toys and shoes and nursery art prints. Shop toys from Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Tenderleaf, Gummybox and more.

Discover an extensive range of pre-walkers, toddlers shoes and children's sandals from established international brands such as Bobux, Tip Toey Joey, Native, Old Soles, Salt Water Sandals, Livie and Luca, Castell and Converse.

At the end of 2019, we started our Disney x Elly collaboration for CNY 2020, the Year of the Mouse. Watch this space as we continue to bring you something fresh and new!