Free local courier for orders over S$100. **Personalisation orders will take up to 5 working days, excluding shipping time. Order by Friday, 5th February 2021 11:59pm, to receive in time for V-Day.

Note on Personalisations

Please place your personalisation orders by Friday, 5th February 2021 11:59pm, to receive your order in time for Valentine's Day.


Shop with Confidence

Shop for clothes and shoes online, try them in the comfort of your own home, and bring them back within 14 days*if you need a different size.

*please note that conditions for exchange applies. Sale items are strictly non-exchangeable and non-returnable.


Personalised Gift Sets

The Perfect Keepsake Gift

Parents can keep this beautiful keepsake box to store a treasure trove of love and memories for parents to give for their little one when they grow up! As a place to keep baby’s memories, it’ll be a baby gift well treasured.

Ready Made Baby Gift Sets

Welcome a newborn in style!

If you're having trouble mixing and matching from our vast choices, we've put together beautiful baby gift sets for your easy shopping!

How To Personalise A Bunny

A Step-By-Step Guide

Adding personalisation to your Jellycat bunny, soother or animal is really easy!

Elly x Sonata

Baby's First Ballerina Set

In collaboration with Sonata Dancewear, the My First Ballerina Set is specially curated and perfect for baby's photoshoot. It'll also make a perfect one-of-a-kind baby gift!


Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising comfort and practicality. We founded Elly in 2010 after discovering a gap in the market for girl's dresses when we found it difficult to find clothes for Carol's daughter that were classic and chic, and yet comfortable for kids to run and play. Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

Today, The Elly Store stocks an amazing selection of baby gifts, children's clothes, accessories, toys, shoes and nursery art prints. Shop toys from Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Tenderleaf, Gummybox, Green Toys, Janod, Edx Education, Magna-tiles, Smart Games, dëna, IVI, Crocodile Creek, Three Wood, Sentosphere, and more.

Discover an extensive range of pre-walkers, toddlers shoes and children's sandals from established international brands such as Bensimon, Biomecanics, Bobux, Castell, Native, Old Soles, Pediped, and  Tip Toey Joey .

At the end of 2019, we started our Disney x Elly collaboration for CNY 2020, the Year of the Mouse. Watch this space as we continue to bring you something fresh and new!