Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes without compromising comfort and practicality. We founded Elly in 2010 after we discovered how difficult it was to find clothes for Carol's daughter that were chic and yet comfortable for kids to run and play in.

Today, Elly's clothing ranges from 0 to 14 years to cater to babies all the way to their tweens. We are a one-stop shop for all your personal and gifting needs, stocking a carefully curated selection of baby gifts, children's clothes, accessories, toys, shoes and meal time accessories.

Shop toys from Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Green Toys, Janod, Edx Education, Magna-tiles, Smart Games, dëna, IVI, Tiger Tribe, Crocodile Creek, Cinnamon Books, Three Wood, Sentosphere, and more.

To create an extensive range of personalised baby gift sets and ready-made newborn gifts, the Elly Store carries a variety of swaddles, soothers, rattles, books, toys and beautiful tableware from Avanchy, Miniware and Marcus and Marcus.

Shop with confidence online and try them in the comfort of your own home. If the size doesn't fit, just bring them back within 14 days to exchange.(Conditions for exchange apply. Sale items are strictly non-exchangeable and non-returnable.)

Click here to read on the measures we have taken against COVID-19