Enjoy Free Local Standard Courier for orders above $100!

Visit our Rewards Shop to check out the FREE PRODUCTS you can redeem with your Elly Rewards Points every month!

Shop pretty nails to complete outfits!

Looking for Indoor Activities?

Personalised Gift Sets

The Perfect Keepsake Gift

Parents can keep this beautiful keepsake box to store a treasure trove of love and memories for parents to give for their little one when they grow up! As a place to keep baby’s memories, it’ll be a baby gift well treasured.

Ready Made Baby Gift Sets

Welcome a newborn in style!

If you're having trouble mixing and matching from our vast choices, we've put together beautiful baby gift sets for your easy shopping!

How To Personalise A Bunny

A Step-By-Step Guide

Adding personalisation to your Jellycat bunny, soother or animal is really easy!


For Baby's First Steps


Bibs, Swaddles & Blankets

Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes without compromising comfort and practicality. We founded Elly in 2010 after we discovered how difficult it was to find clothes for Carol's daughter that were chic and yet comfortable for kids to run and play in.

Today, Elly's clothing ranges from 0 to 14 years to cater to babies all the way to their tweens. We are a one-stop shop for all your personal and gifting needs, stocking a carefully curated selection of baby gifts, children's clothes, accessories, toys, shoes and meal time accessories.

Shop toys from Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Tenderleaf, Green Toys, Janod, Edx Education, Magna-tiles, Smart Games, dëna, IVI, Tiger Tribe, Star Papaya, Crocodile Creek, Cinnamon Books, Three Wood, Sentosphere, and more.

To create an extensive range of personalised baby gift sets and ready-made newborn gifts, the Elly Store carries a variety of swaddles, soothers, rattles, books, toys and beautiful tableware from Avanchy, Miniware and Marcus and Marcus.

Shop with confidence online and try them in the comfort of your own home. If the size doesn't fit, just bring them back within 14 days to exchange. (Conditions for exchange apply. Sale items are strictly non-exchangeable and non-returnable.)