Free local courier for orders over S$100.

Say hello to our #Mickeygolocal 2021 collection - three prints featuring the local icons that celebrate our love for Singapore - now in your favourite dress and shirt styles for kids as well as adults.

For the first time, elly is making hooded robes for pool time! These terry robes are perfect for the upcoming school holidays! It’s also the perfect gift you could send to overseas friends or family you’ve not been able to meet these past two years, to give them a slice of Singapore wherever they may be!

Welcoming a newborn?

Find the perfect gift!

Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes without compromising comfort and practicality.

Founded in 2010, Elly's clothing now ranges from 0 to 14 years to cater to babies all the way to their tweens. We are a one-stop shop for all your personal and gifting needs, stocking a carefully curated selection of baby gifts, children's clothes, accessories, toys, shoes and meal time accessories.

Explore toys from Jellycat, Green Toys, Janod and Magna-tiles, and shoes from Bobux, Native, Tip Toey Joey and much more.

Shop with confidence online and try them in the comfort of your own home. If the size doesn't fit, just bring them back within 14 days to exchange. (Conditions for exchange apply. Sale items are strictly non-exchangeable and non-returnable.)

Visit our Rewards Shop to check out the FREE PRODUCTS you can redeem with your Elly Rewards Points every month!