The Elly Store carries a beautifully curated selection of brands for your children's needs. You will find its inhouse label, elly, best known for its Chinese New Year collection. From newborns to 14 years, you can find baby gifts, toys, shoes and meal time accessories. You'll find international brands such as Jellycat, Janod and Magna-tiles, and shoes from Bobux, Native, Salt-Water Sandals, Tip Toey Joey, Pediped and more.