All Personalisation orders will take up to 7 working days excluding shipping. *Free shipping in Singapore over S$100. 

Shop our Ultimate

Christmas Gift Guide

Welcome Back To Our Store

Hi! Yours and our team's health and safety is our main concern. We have implemented the following precautionary measures in our store:

- Use hand sanitisers provided before entry.
- Sign into SafeEntry and take your temperature before entry. We reserve the right to turn away customers whose temperatures are above 37.5°C or who appear unwell.
- 2 families are allowed in each section at any time. Do keep on opposite sides of each section. If the store is crowded, we invite you to take a walk around the mall and come back later.
- Keep a safe-distance of at least 1 m from other groups of customers and when paying.
- To minimise contact, our staff will not assist your children in trying on shoes. Kindly sanitise your child’s feet before trying shoes on, or wear a clean pair of socks to try shoes.
- Please refrain from touching our displays unless absolutely necessary.

Click here to read on the measures we have taken against COVID-19

Shop with Confidence

Shop for clothes and shoes online, try them in the comfort of your own home, and bring them back within 14 days*if you need a different size.

*please note that conditions for exchange applies. Sale items are strictly non-exchangeable and non-returnable.

Personalised Gift Sets

The Perfect Keepsake Gift

Parents can keep this beautiful keepsake box to store a treasure trove of love and memories for parents to give for their little one when they grow up! As a place to keep baby’s memories, it’ll be a baby gift well treasured.

Ready Made Baby Gift Sets

For Year of the Mouse

If you're having trouble mixing and matching from our vast choices, we've put together beautiful baby gift sets for your easy shopping!

How To Personalise A Bunny

A Step-By-Step Guide

Adding personalisation to your Jellycat bunny, soother or animal is really easy!

Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising comfort and practicality. We founded Elly in 2010 after discovering a gap in the market for girl's dresses when we found it difficult to find clothes for Carol's daughter that were classic and chic, and yet comfortable for kids to run and play. Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

Today, The Elly Store stocks an amazing selection of baby gifts, children's clothes, accessories, toys, shoes and nursery art prints. Shop toys from Jellycat, Peaceable Kingdom, eeBoo, Petit Collage, Tickle Your Senses, Tenderleaf, Gummybox, Green Toys, Janod, Edx Education, Magna-tiles, Smart Games, dëna, IVI, Crocodile Creek, Three Wood, Sentosphere, and more.

Discover an extensive range of pre-walkers, toddlers shoes and children's sandals from established international brands such as Bensimon, Biomecanics, Bobux, Castell, Native, Old Soles, Pediped, and  Tip Toey Joey .

At the end of 2019, we started our Disney x Elly collaboration for CNY 2020, the Year of the Mouse. Watch this space as we continue to bring you something fresh and new!