For Children 0 to 14 years | Growing up with elly – The Elly Store

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HAPPY WORLD SLEEP DAY

Use code "SLEEP10" to enjoy 10% off our new family bamboo pyjamas!

*Promo ends 11.59 p.m. on Sun, 26 March '23. Available in-store too.

Discover What's New

New

Long-Sleeve Pyjamas Nightfall Bunnies Premium Bamboo Cotton The Elly Store

Long-Sleeve Pyjamas Nightfall Bunnies Premium Bamboo Cotton The Elly Store

Long-Sleeve Pyjamas Set - Nightfall Bunnies

New

Short-Sleeve Pyjamas Nightfall Bunnies The Elly Store

Short-Sleeve Pyjamas Nightfall Bunnies The Elly Store

Short-Sleeve Pyjamas Set - Nightfall Bunnies

New

Girls' Nightgown Bunnies In A Row Premium Bamboo Cotton The Elly Store

Girls' Nightgown Bunnies In A Row Premium Bamboo Cotton The Elly Store

Girls' Nightgown - Bunnies In A Row

New

Girls' Nightgown Nightfall Bunnies The Elly Store

Girls' Nightgown Nightfall Bunnies The Elly Store

Girls' Nightgown - Nightfall Bunnies

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94 products

Shop Shoes for Kids

Native The Elly Store

Bobux The Elly Store

Old Soles The Elly Store

Shop our Disney x elly Prints

Disney100 Confetti The Elly Store

Disney100 Confetti

Disney100 Doors The Elly Store

Disney100 Doors

Pagoda Mickey The Elly Store

Pink Princess Daisies The Elly Store

Pink Princess Daisies

Welcome to The Elly Store

The Elly Store carries a beautifully curated selection of brands for your children's needs. You will find its inhouse label, elly, best known for its Chinese New Year collection. From newborns to 14 years, you can find baby gifts, toys, shoes and meal time accessories. You'll find international brands such as Jellycat, Connetix and Magna-tiles, and kids shoes from Bobux, Native, Salt-Water Sandals, Tip Toey Joey and Pediped.