New Shoes Collection

LIVIE & LUCA

NEW BLOG POST

NEW SHOES FOR HARI RAYA

NEW BLOG POST

NEW SHOES

FOR HARI RAYA

Personalise Your

OwnBunny

Personalise Your

Very Own Bunny

NATIVE

The Perfect Pair of Shoes for Play

Now available online & in stores!

SHOP BABY CLOTHING

SALT-WATER SANDALS RESTOCKED!

 
For This Mother's Day:
 
Spend $150 & above with us to enjoy an Enchanted Florals photoshoot with Little Big Shots for just $50!* (U.P. $80)
*Terms Apply. Offer ends 31 May 2019.
 

A TWEEN FAVOURITE!

The dress shop

NEW IN

Bobux shoes

UP TO EU36

Shoes for tweens

NEW JELLYCATS

FIND A BABY GIFT!    

CREATE YOUR OWN BABY GIFT

Onesies, rattles, soothers

Accessories restocked

Welcome to The Elly Store

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising comfort and practicality. We founded Elly in 2010 after discovering a gap in the market for girl's dresses when we found it difficult to find clothes for Carol's daughter that were classic and chic, and yet comfortable for kids to run and play. Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

Today, The Elly Store stocks an amazing selection of baby gifts, children's clothes, toys and shoes and nursery art prints. Shop toys from Jellycat, Janod, Automoblox, eeBoo, Petit Collage and more.

Discover an extensive range of prewalkers, toddlers shoes and children's sandals from established international brands such as Bobux, Tip Toey Joey, Native, Old Soles, Salt Water Sandals, Livie and Luca, Anothersole, Duvic, Castell and Converse.