TWEEN INNERWEAR

SHOP NEW
NEW ARRIVALS

Toys for Your Growing Bubs

Silicone baby toys!
SHOP OLIVE

Elly Kids Clothing

BABY

Onesies, Rompers, Sleepsuits

Shop now

GIRLS

Dresses, Tops, Playsuits

Shop now

BOYS

Shirts, Shorts

Shop now

Elly's Top Picks

View all
New
Flutter Swimsuit Blue Ocean
Flutter Swimsuit Blue Ocean
Flutter Swimsuit - Blue Ocean
Elly
$49.00 SGD
New
Girls Long-Sleeve Rash Swimsuit Narwhals
Girls Long-Sleeve Rash Swimsuit Narwhals
Long-Sleeve Rash Suit - Narwhals
Elly
$59.00 SGD
New
Short-Sleeve Rash Guard Sharks
Short-Sleeve Rash Guard Sharks
Short-Sleeve Rash Guard - Sharks
Elly
$49.00 SGD
New
Short-Sleeve Rash Guard Turtles
Short-Sleeve Rash Guard Turtles
Short-Sleeve Rash Guard - Turtles
Elly
$49.00 SGD
View all
16 products

Tween Innerwear

View all
New
Tween Innerwear Everyday Kit | Pack of 5
Tween Innerwear Everyday Kit | Pack of 5
Innerwear Everyday Kit (SAVE $20.00)
Elly
$109.70 SGD
New
Innerwear Starter Kit | Pack of 3
Innerwear Starter Kit | Pack of 3
Innerwear Starter Kit (SAVE $10.00)
Elly
$68.70 SGD
New
Honey Lavender - Bralette | Tween Innerwear
Honey Lavender - Bralette | Tween Innerwear
Honey Lavender - Bralette
Elly
$25.90 SGD
New
Honey Lavender - Padded Bralette | Tween Innerwear
Honey Lavender - Padded Bralette | Tween Innerwear
Honey Lavender - Padded Bralette
Elly
$26.90 SGD
View all
44 products

Explore, Learn & Grow with Olive

View all
New
Olive Baby Playtime Bundle
Olive Baby Playtime Bundle
Olive Baby Playtime Bundle (Save $5.00)
Olive
$52.70 SGD
New
Olive Silicone Bath Toys - Set of 4
Olive Silicone Bath Toys - Set of 4
Animal Bath Toys - Set of 4
Olive
$16.90 SGD
New
Olive Baby Silicone Stacker Apple
Olive Baby Silicone Stacker Apple
Apple Stacker
Olive
$15.90 SGD
New
Silicone Bear Stacker
Silicone Bear Stacker
Bear Stacker
Olive
$27.90 SGD
View all
32 products

Welcome to The Elly Store

The Elly Store carries a beautifully curated selection of brands for your children's needs. You will find its inhouse label, elly, best known for its Chinese New Year collection.

From newborns to 14 years, you can find baby gifts, toys, shoes and meal time accessories. You'll find international brands such as Jellycat, Connetix and Magna-tiles, and kids shoes from Bobux, Native, Salt-Water Sandals, Tip Toey Joey and Pediped.