Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels...

Our New Collection just made it in time for Christmas shopping and it's especially for children who love art and craft!  We were so thrilled...

We're ready to have a PAR-TEE!!!! From 2 to 4 pm, there will be free face painting, free ice-cream (yes he's the ice-cream man from our Primary School...

Welcome to our new store at #02-31/33! Last week was a mess! The week flew by as we sorted out new products, managed renovations, cleaned the...

We start our series on Shoe Health to give you more information about the brands of shoes we sell in our store. First up -...

THIS picture. I love that Lil E is now big enough to run around to be the new in-house Elly model! I love that we...

Our store turned 3 yesterday! Yup!! 3 years have just flown past in a blink of an eye! To celebrate our birthday, we're having a...

We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our...

Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous! Our signature cheongsam in...