No matter how far in advance we start preparing for our massive Chinese New Year collection, it seems we're always never quite prepared enough and...

Anti-clockwise from top left: Ocean Creatures, Boats and Red Whales Once a year since 2011, we've always had a W-H-A-L-E series in our collection! 2011...

Yea, I guess the title couldn't get anymore technical. No "Make-Believe" and all that airy-fairy cloud-in-the-sky fluffiness.  Bring on 'em fire engines and loaders pronto!...

This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows...

We're about to launch a full collection next week on Children's Day.  As I was editing the photos for launch, I got all nostalgic (especially...

"Starting from scratch" sounds like an exaggeration considering the Elly store has been opened for 1 year 5 months before TWELVE opened. Technically, opening a...

Our new multi-label store, TWELVE BY ELLY, is now open! For children aged 6 to 12 years. Will be back with more posts about setting...

Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales...

We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls...