Discover What's New

Step into our world of fresh arrivals! From Disney collections and seasonal collections such as Chinese New Year to everyday kidswear, shoes, and gifts, this is where you’ll always find the latest designs first. Whether you’re shopping for your baby’s first romper, twinning outfits for the whole family or the perfect gift set, our new-in selection makes it easy to stay ahead with styles that are timeless, playful and made for growing up with Elly.

Shop now and be the first to bring home the newest prints, colours and must-have pieces before they’re gone!

New In and Restocks / 30 Sept: Jellycats, Personalisable Baby Gift SetsNative Kids Shoes

 
Bashful Unicorn
Restocked
 
Jefferson Child Dust Pink / Balos Pink
New In
 
Jefferson Child Bone White / Bone White
New In
 
New In
 
Jefferson Child Punk Purple / Shell White
New In
 
Jefferson Child Alpine Green / Shell White
New In
 
New In
 
Native Jefferson Flamingo Pink / Shell White | The Elly Store
Restocked
 
Native Jefferson Milk Pink / Shell White
Restocked
 
Native Jefferson Future Purple / Shell White | The Elly Store
Restocked
 
Native Jefferson Shell White / Shell White
Restocked
 
Native Jefferson Pigeon Grey / Shell White
Restocked
 
Native Jefferson Kids Regatta Blue / Shell White
Restocked
 
Native Jefferson UV Blue / Shell White | The Elly Store
Restocked
 
Native Jefferson Ruby Red / Shell White | The Elly Store
Restocked
 
Jefferson Child Ruby Bling / Shell White
New In
 
Jefferson Child Barely Pink Bling / Shell White
Restocked
 
Old Soles Cruise Ballet Flat - White
Restocked
 
Old Soles Cruise Ballet Flat - Silver
Restocked
 
Old Soles Cruise Ballet Flat - Powder Pink
Restocked
 
Cruise Ballet Flat - Glam Argent
Restocked
 
Cruise Ballet Flat - Glam Gold
Restocked
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