Our Blog
Magical Gift Guide for Kids who love Princesses
Shop our "Be Your Own Princess" collection this Christmas for the child who loves being a princess! There are lots of princesses out there with...
Christmas Gift Ideas for Kids who love Cars and Trucks
Need Christmas Gift Ideas for kids who love Cars, Trucks, Construction Vehicles and all things that go? We've got you covered. Green Toys Dump Truck,...
Best Christmas Ideas by Age
Find the best Christmas gift ideas for children of all ages, interests and gift budget!
Six Uses for Your Muslin Swaddle (Besides Swaddling)
To our new and expecting parents, you may have received lots of swaddles as gifts for your newborn baby! Swaddling is usually introduced from birth until...
Free Spots to View Fireworks on National Day
If you enjoy watching fireworks, you don't want to miss the spectacular display this National Day! We've marked out free spots where you can view...
Four Features to love about Tip Toey Joey Originals
Four Features to love about Tip Toey Joey Originals - FreeToGrow™, ThinToFeel™, Stretch&Stay™ and the Double Strap! Read more to find out why TTJ remains...
10 Best Christmas Gift Ideas for Kids
Get creative with our Christmas gift ideas for kids at The Elly Store. You'll find presents for kids of all ages with interests in arts...
How often do kids need new shoes?
Depending on their age, kids feet grow at different rates! Find out how often you'll have to change your baby's, toddler's shoes or your tween's shoes!
Why we love Native Shoes for Kids
With over 40 designs of Native Jefferson shoes for kids, the elly store holds one of the widest range of colours in Singapore! Find out all the...