The Elly Blog

Four Features to love about Tip Toey Joey Originals
Four Features to love about Tip Toey Joey Originals - FreeToGrow™, ThinToFeel™, Stretch&Stay™ and the Double Strap! Read more to find out why TTJ remains one of our top brands!
10 Best Christmas Gift Ideas for Kids
From arts and craft, wooden toys, jigsaw puzzles, open-ended toys, magnetic tiles and more, there's something for everyone this Christmas! Lots of us spend time on google during the festive season searching for best toys to buy for different interests...
How often do kids need new shoes?
Depending on their age, kids feet grow at different rates! Find out how often you'll have to change your baby's, toddler's shoes or your tween's shoes!
Why we love Native Shoes for Kids
With over 40 designs of Native Jefferson shoes for kids, the elly store holds one of the widest range of colours in Singapore! Find out all the reasons why we love Natives for kids!
CNY2022 - Frequently Asked Questions
Your frequently asked questions about our CNY2022 collection - all answered here.
CNY2022 - Our Inspiration
Read about the inspiration behind each print in our CNY2022 collection!
elly's Christmas Gift Guide

Christmas is just around the corner! We have curated our top 10 brands, each with unique toys for everyone! Puzzles, educational games, arts and crafts - here's our gift guide for an easy-breezy experience!

Elly CNY 2021 "One World, One Family" - Frequently Asked Questions
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2021 collection. Celebrate the Year of the Ox with our One World, One Family collection!
CNY2021 - Our Inspiration
Read about the inspiration behind each print in our CNY2021 collection! This year, we journey around the world to create a set of prints inspired by art forms, sights and colours from all that we see!
Biomecanics Kids Shoes
Biomecanics is a Spanish brand that designs shoes specifically to focus on ergonomics and adaptation to use. These shoes are lightweight, breathable, thin and flexible with non-slip soles. 
Elly CNY 2020 - Frequently Asked Questions (FAQs)
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2020 collection. Celebrate the Year of the Mouse with our Disney x elly collection - the Mouse of the Year. 
Designing Elly's CNY2020 collection
This Year of the Mouse, Disney x elly presents The Mouse of the Year. Read about how we designed our 100+ piece collection - the first one inspired by Peranakan, Batik and intricate motifs, whilst the second collection is our biggest collaboration to date - our Disney x elly CNY 2020 collection.
Presenting our CNY 2019 collection
Presenting our CNY2019 collection - Growing Up with Elly. A complete collection of matching CNY outfits designed by Elly's in-house team for the family.
Designing Elly's CNY 2019 collection
Elly CNY 2019 marks our seventh Chinese New Year collection and our largest collection to date. Read about our design process as we put together this collection over the past few months!
Elly CNY 2019 – Frequently Asked Questions (FAQs)
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions (CNY FAQ) about our Chinese New Year 2019 kids collection.
Activities to do in Bukit Timah this F1 weekend
If you’ve just flown into Singapore for the F1 race and are keen to explore a more unique side of Singapore (or if you're just looking to beat the crowd and roadblocks over the weekend), visit The Elly Store at Cluny Court right next to Botanic Gardens MRT.
Great Places to Eat at Cluny Court
Not sure where to eat at Cluny Court? Here's a round-up of the best places to eat in Cluny Court! Find restaurants, cafes and bars on the first and second floor of this conversation shophouse right next to UNESCO World Heritage Site, Singapore Botanic Gardens.
Presenting our CNY2018 collection

Presenting our CNY2018 collection - Eat. Play. Love. A complete collection of matching CNY outfits designed by Elly's in-house team for the family. 

Designing Elly's CNY2018 collection
Read about our inspiration behind Elly's Chinese New Year 2018 collection. A 64-piece collection with matching CNY outfits for the whole family.
Elly CNY 2018 – Frequently Asked Questions (FAQs)
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2018 (CNY) collection.
Presenting our CNY 2017 collection
Presenting our CNY 2017 collection - Spring