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Our Brands

Elly Clothes

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising on comfort and practicality. Well-known for its Chinese New Year twinning kids outfits, Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

Elly collaborates with The Walt Disney Company Southeast Asia to bring you Disney x Elly clothing for children from newborns up to 12 years - and blankets, swaddles and bibs for the first time. This marks the second collaboration between Singaporean label Elly and Disney following the launch of their 2020 Chinese New Year collection.

Our Shoe Brands

Our shoes cater to children from ages 6 months up to 12. They are suitable for many different occasions – from babies learning to walk, toddlers who are more confident walkers, shoes for everyday use, weekend wandering, formal occasions and water/beach-play. Read our series of blog posts on the appropriate shoes for different stages of walking.

Our range of international shoe brands are carefully curated and specially handpicked for their design, comfort and functionality to suit these many occasions.

Some information on the shoe brands we offer:

Established in Canada, Native shoes' motto is to "Keep It Lite", with its lightweight EVA footwear. Native kids shoes are loved for their versatility – kids can easily switch from water play to the playground. Waterproof, odour-resistant, easy to clean and designed with perforated holes, Native shoes give breathability to your child's feet in the summer!

Recommended for:Beach/Water-Play and Everyday-wear

Sizes available: C6 to C10

Designed in Australia, Old Soles have timeless designs that go from casual to formal occasions effortlessly. Made from pig-skin leather with padded leather insoles, Old Soles are a classic and practical addition to any shoe collection.

Recommended for:All occasions

Sizes available: EU22 to EU36

Designed and crafted in Brazil, Tip Toey Joey shoes are available in over 15 countries. Made for children aged between 0 and 12 years, Tip Toey Joey fuses dressy and classy designs with their soft calf (bovine) leather on the insoles and outers.

Recommended for:Pre- and first-walkers, All occasions

Sizes available: EU19 to EU36

Founded in New Zealand, Bobux are experts in creating shoes of exceptional comfort and built with quality materials, with no compromise when it comes to style. They've designed different ranges of shoes tailored to suit children's needs at different stages of walking.

Recommended for:Pre-walkers and confident walkers

Sizes available: EUR19 to EUR30

Salt Water Sandals have been a summer staple in the USA for 70 years. These comfortable sandals can be worn from sand to sea but are stylish enough to be worn both in and out of the water!

Recommended for:Beach, water-play

Sizes available: US4 to US Youth 3

Garvalin began a research project with the Biomecánica Institute of Valencia which led in 1996 to the label Biomecánics. Biomecanics also cooperates with the Spanish Association of Paediatrics, an institution dedicated to the health and life of children and adolescents. Their shoes give maximum breathability, maximum flexibility with optimised stabiliser for greater freedom of movement.

Recommended for:Casual sandals and shoes

Sizes available: EUR22 to EUR26

Bensimon was founded by two earnest brothers in the 1980s. This french family-run business was founded on the idea of reinventing the classic tennis shoe — a style that had stood the test of time and was due for an upgrade. Not only do they come in funky and quirky prints, designs and colours, their iconic cotton tennis shoes are soft, comfortable, easy to wear and machine washable.

Recommended for:Casual Shoes

Sizes available: EU23 - EU35, selected Twinning styles for women go up to EU41

Designed in the USA, Livie and Luca stands out for their cute, whimsical styles and colours. Their leather shoes (pig-skin lining) combine comfort and durability and at the same time, are cleverly designed with fun themes such as watermelons, cats, bunnies and elephants!

Recommended for:Casual sandals and shoes, pre- and first-walkers

Sizes available: EU19 to EU21 (pre-walkers), EU23 to EU33 (Toddler and Kids)

All Castell sandals are made on the Spanish island of Menorca using traditional shoemaking techniques that have been passed down the generations. Each shoe is thoughtfully handcrafted using genuine high-quality leather to provide comfort and support.Designed to encapsulate the free-spirited Mediterranean way of life.

Recommended for:Casual sandals and shoes

Sizes available: EUR22 to EUR34

Trumpette socks are cleverly designed with features such as the elastic slit at the back, making it a simple for parent or child to put on. The inner leathers are made from soft and flexible calf-leather. The shoes are also finished with beautiful touches like embroidery, shimmery lace and leather cut-outs along with paddings and ankle support for the growing feet.

Recommended for:Newborns

Sizes available: 0 - 12 months

Our Toy Brands

A boutique toy manufacturer, eeBoo specialises in creating toys that are 100% original. Literacy, story telling, drawing, imaginative play and basic math are among the many skills that eeBoo products encourage. A good share of the eeBoo line has been awarded the Oppenheim Best Toy Awards. You and your child will enjoy the imaginative and creative eeBoo range!

Green Toys are made in the US with 100% recycled plastic. Its toys surpass US and international standards for BPA and phthalates, and conform to the CPSIA, ASTM F963 and International Standards EN71 and ISO 8124. Its packaging is also made with 100% recyclable cardboard with non additives and printed with minimal colour using soy inks.

GummyBox activity boxes are designed for simultaneous play & learn through craft activities! If you're staying home, it's a great time to indulge in some art and craft.

Janod is a French brand known for their traditional toys and games made from wood and cardboard. Made with design, imagination and learning in mind, Janod's toys are contemporary and of high quality. All of their toys are intentionally created to meet their purposes, be it to encourage experimentation, creativity, or imagination.

Jellycat has been creating marvellously silly and irresistibly cuddly soft toys in London since 1999. They continue to launch new and quirky designs biannually so there is always something unique and different in each range of Jellycat soft toys. Every one of the Jellycat designs are tested to the European Safety Standard (EN71), in which all of our animal friends and accessories were willing participants.

SmartGames are multi-level logic games.

Each game has a unique and innovative game mechanic with themes that appeal to both boys and girls. These puzzle brain-teasers come in travel, compact and table top editions with ranges starting from 2+ to 8+ year olds.

Teether and playmate, all in one. Thanks to its soft material and its design, your baby will begin to stimulate their creativity from the first day. They will spend the day experimenting, playing and chewing safely. With dëna, their first toy is very fun, very safe and very useful for psychomotor development.

With more than 20 years of fusing math, science, and creativity, Magna-Tiles® are made to encourage screen-free play and give kids a better hands-on learning experience in school and at home.

Peaceable Kingdom is all about games that encourage kind and peaceful cooperation. With the belief that kids who play well together play well in the world, Peaceable Kingdom has created a wide collection of games that fosters teamwork over competition. Their games are the recipients of many awards, including the Oppenheim Toy Portfolio Gold Seal and various Dr. Toy awards.

Designed with love in a Californian studio, Petit Collage toys are designed to inspire little ones.The health of our children and the planet are of the utmost importance to Petit Collage, which is why all of their products are free of harmful chemicals and are put through rigorous product safety testing.

Designed in the UK, the products start with original sketches before they are sampled and then coloured and finally tested. With their unique blend of soft cotton fabric, gentle non toxic water stain combined with sustainable rubber wood / high quality plywood, Tender Leaf Toys makes the perfect gift and look stylish around the modern playroom or nursery.

Tickle Your Senses is a home-grown brand started by two mothers who wanted to share their love for learning through play. As sensory play specialists, they take great care in ensuring that their products are of high quality. They firmly believe that if it's not good enough for their own children, it's not good enough for yours, so rest assured that your kids will definitely have a tickling good time!

Non-toxic, lightweight and easy to use without requiring heat, batteries or electricity, Xyron's sticker makers are great for entertaining kids of all ages. Customised, ready-to-use stickers have never been so easy and safe to make! Your craft-loving children are bound to love Xyron's sticker makers.

Edx Education is an international supplier of quality educational products and materials to customers throughout the world. They have more than 30 years experience in the education industry.

They design and develop innovative educational products and materials for a broad range of markets including early childhood, kindergartens and primary schools.

Tiger Tribe creates beautiful, compact and portable activity sets, gifts and toys for kids, from babies through to 12.

Tiger Tribe products are thoughtfully designed in-house with keeping kids busy, creative and engaged in mind.

Each and every Tiger Tribe product is designed to pass international safety standards. Tiger Tribe products are subject to the most rigorous product safety testing. These tests include: ASTM, EN71, ISO-8124 AS/NZS 8124 and REACH.

Crocodile Creek creates beautifully-designed toys and accessories for kids with focus on quality and education. They are committed to designing innovative products that enhance the lives of children in our world.

ThreeWood Shop hand-makes wooden educational resources that are natural and eco-friendly, organic and safe. Handmade in Kyiv, Ukraine, their boards are designed for Montessori learning and open-ended play.

Aquarellum by Sentosphere is a line of advanced watercolour painting sets in delightful themes, with unique technology for creating gorgeous art pieces. Using an innovative technique designed by Véronique Debroise, Aquarellum® is a painting method that uses embossed picture cards which absorb paint only in the patterned areas. This technique allows for the precise application of paint as pictures appear like magic.

Jellystone Designs creates functional, safe and fun silicone teethers and toys. Their 100% silicone, chewable products are designed to safely support their exploration and learning: supporting them and calming them when it may seem all too big and overwhelming.

IVI 3D Play carpets are here to fuel your children's fantasy. Designed to encourage children's play in a creative, entertaining and interactive environment. Not just a thin play mat - IVI rugs are actual thick carpets and can be used as area rugs for decorative purposes!

Thoughtfully designed and lovingly put together by two mums, the StoryBox will have your children engage in imaginative play for hours on end. Loved ones can join the fun effortlessly—it is as much for our inner-child as it is for our children.

At its heart, the StoryBox is a set of tools to help get stories started and for children to take it from there. It’s not just about reading or re-enacting stories, but learning how to build them too.

Our Home, Decor & Beauty Brands

Shop our selection of whimsical art frames that will add colour and joy to any wall or living space! There are timeless prints by children's illustrator Sarah Jane Art Prints can grow with your child beyond the nursery. They also make lovely gifts for newborns, baptism or birthdays!

Meri Meri make things for magical celebrations: a child’s birthday, an anniversary, an Easter egg hunt, a perfect Christmas - all crafted lovingly because they come from one goal: to preserve the wonder of childhood throughout a whole life.

Influenced by her travels throughout the world growing up, Cinnamon Art Stories founder Laura found inner sustenance from the art she encountered, the places she experienced and the people she met. Imbued with a broader view of the world, Laura sought a way to share her experiences with younger generations. These books kindle a child's imagination, encourage them to see the world in a different light and open their mind to countless new possibilities. They also help children develop the associated skills of inquiry, exploration and creativity through engaging and immersive illustrations.

Singapore's leading designer of nail wraps now come in Petite sizes for our little ones aged 2 to 7 years. Shop our range of Petite nail stickers and matching mummy-daughter nail sets!

Nodspark has an unparalleled range of beautiful designs that have a professional finish, require no drying time and arescent-free.

Both passionate for design and family, Miniware is the creation of a husband and wife design duo, for a better eating solution for your little one.The sleek modern style and serene color palette showcase food and the act of eating, an experience that transcends culture and geography. Miniware incorporates natural, sustainable, long-lasting materials and beautiful design into a feeding solution for today’s parent and child.


Why choose Avanchy bamboo dinnerware for mealtimes? Bamboo does not contain BPA, PVC, Phthalates and other substances that are not safe for children! 100% bio-degradable, anti-bacterial and environmentally friendly. Best of all, despite its lightness, bamboo is surprisingly strong and durable.

Kickstart Baby Led Weaning with Grabease's stage 1 self-feeding silicone spoon! Fun, chewable starter spoons from Grabease encourages your little one's independence with an easy to grip handle and choke shield for safe exploration! Grabease baby utensils are made with soft, safe, non-toxic food grade silicone. It is BPA-free, PVC-free, phthalates-free, and latex-free. It is dishwasher safe. Can be both boiled sterilized.


For more information on particular brands or products, you can call our store at 6466 8718 or write to us at contact@theellystore.com.