Our Brands

 

Brands we carry at The Elly Store

OUR IN-HOUSE BRAND | ELLY

elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising on comfort and practicality. Well-known for its Chinese New Year twinning kids outfits, elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

elly collaborates with The Walt Disney Company Southeast Asia to bring you Disney x elly clothing for children from newborns up to 12 years - and blankets, swaddles and bibs for baby gifts. You can find characters such as Mickey Mouse, Classic Pooh, Lion King and Jungle Book.

 


 

Shoe Brands at The Elly Store
 

 

Our shoes cater to children from ages 6 months up to 12 years. Our range of international shoe brands are carefully curated and specially handpicked for their design, comfort and functionality to suit these many occasions. They are suitable for different occasions – from babies learning to walk, toddlers who are more confident walkers, shoes for everyday use, weekend wandering, formal occasions and water-play or beach-play.

 



Biomecanics
Old Soles
Bobux
Pediped
Castell
Salt-Water Sandals
Itsy Cotton
Tip Toey Joey
Native
Trumpette Socks

 

 

 

Toy Brands at the Elly Store

 


From arts and craft, puzzles, open-ended toys, magnetic tiles and more, our wide range of our 30 brands of toys means there's something for everyone!




Bigjigs
Learn and Grow Toys
CollectA
Lubulona
Connetix
Magna-Tiles
Crazy Forts
New Classic Toys
Crocodile Creek
Octagon Studio
Dëna
Petit Collage
EDX Education
Sentosphere
eeBoo
Smart Games
eitech
Teifoc
Green Toys
Gummybox
Tickle Your Senses
HABA
Tiger Tribe
IVI Play Rugs
Toobs
Janod
Waytoplay
Jellystone Designs

 

 

 

Homeware Brands at the Elly Store

 

Grabease
Miniware
Marcus & Marcus
Nodspark