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Our Brands

Elly Clothes

Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising on comfort and practicality. Well-known for its Chinese New Year twinning kids outfits, Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

We're so excited to present Part 2 of our CNY2020 collection! To tell the Mickey story through the eyes of Elly, we re-visited familiar themes such as gingkos, lanterns, blooms and stripes from our past collections and re-created them specially for the Year of the Mouse.

Choose from eleven prints in sizes 3M to 14Y (*our new XS) with twinning options in adult sizes S to XL! This Year of the Mouse, Disney x elly presents the Mouse of the Year!

Our Shoe Brands

Our shoes cater to children from ages 6 months up to 12. They are suitable for many different occasions – from babies learning to walk, toddlers who are more confident walkers, shoes for everyday use, weekend wandering, formal occasions and water/beach-play. Read our series of blog posts on the appropriate shoes for different stages of walking.

Our range of international shoe brands are carefully curated and specially handpicked for their design, comfort and functionality to suit these many occasions.

Some information on the shoe brands we offer:

Established in Canada, Native shoes' motto is to "Keep It Lite", with its lightweight EVA footwear. Native kids shoes are loved for their versatility – kids can easily switch from water play to the playground. Waterproof, odour-resistant, easy to clean and designed with perforated holes, Native shoes give breathability to your child's feet in the summer!

Recommended for:Beach/Water-Play and Everyday-wear

Sizes available: C6 to C10

Designed in Australia, Old Soles have timeless designs that go from casual to formal occasions effortlessly. Made from pig-skin leather with padded leather insoles, Old Soles are a classic and practical addition to any shoe collection.

Recommended for:All occasions

Sizes available: EU22 to EU36

Designed and crafted in Brazil, Tip Toey Joey shoes are available in over 15 countries. Made for children aged between 0 and 12 years, Tip Toey Joey fuses dressy and classy designs with their soft calf (bovine) leather on the insoles and outers.

Recommended for:Pre- and first-walkers, All occasions

Sizes available: EU19 to EU36

Founded in New Zealand, Bobux are experts in creating shoes of exceptional comfort and built with quality materials, with no compromise when it comes to style. They've designed different ranges of shoes tailored to suit children's needs at different stages of walking.

Recommended for:Pre-walkers and confident walkers

Sizes available: EUR19 to EUR30

Salt Water Sandals have been a summer staple in the USA for 70 years. These comfortable sandals can be worn from sand to sea but are stylish enough to be worn both in and out of the water!

Recommended for:Beach, water-play

Sizes available: US4 to US Youth 3

Garvalin began a research project with the Biomecánica Institute of Valencia which led in 1996 to the label Biomecánics. Biomecanics also cooperates with the Spanish Association of Paediatrics, an institution dedicated to the health and life of children and adolescents. Their shoes give maximum breathability, maximum flexibility with optimised stabiliser for greater freedom of movement.

Recommended for:Casual sandals and shoes

Sizes available: EUR22 to EUR26

Designed in the USA, Livie and Luca stands out for their cute, whimsical styles and colours. Their leather shoes (pig-skin lining) combine comfort and durability and at the same time, are cleverly designed with fun themes such as watermelons, cats, bunnies and elephants!

Recommended for:Casual sandals and shoes, pre- and first-walkers

Sizes available: S to L (pre-walkers), US4 to US Youth 3

Trumpette socks are cleverly designed with features such as the elastic slit at the back, making it a simple for parent or child to put on. The inner leathers are made from soft and flexible calf-leather. The shoes are also finished with beautiful touches like embroidery, shimmery lace and leather cut-outs along with paddings and ankle support for the growing feet.

Recommended for:Newborns

Sizes available: 0 - 12 months

All Castell sandals are made on the Spanish island of Menorca using traditional shoemaking techniques that have been passed down the generations. Each shoe is thoughtfully handcrafted using genuine high-quality leather to provide comfort and support.Designed to encapsulate the free-spirited Mediterranean way of life.

Recommended for:Casual sandals and shoes

Sizes available: EUR22 to EUR34

Our Toy Brands

A boutique toy manufacturer, eeBoo specialises in creating toys that are 100% original. Literacy, story telling, drawing, imaginative play and basic math are among the many skills that eeBoo products encourage. A good share of the eeBoo line has been awarded the Oppenheim Best Toy Awards. You and your child will enjoy the imaginative and creative eeBoo range!

Green Toys are made in the US with 100% recycled plastic. Its toys surpass US and international standards for BPA and phthalates, and conform to the CPSIA, ASTM F963 and International Standards EN71 and ISO 8124. Its packaging is also made with 100% recyclable cardboard with non additives and printed with minimal colour using soy inks.

GummyBox activity boxes are designed for simultaneous play & learn through craft activities! If you're staying home, it's a great time to indulge in some art and craft.

Janod is a French brand known for their traditional toys and games made from wood and cardboard. Made with design, imagination and learning in mind, Janod's toys are contemporary and of high quality. All of their toys are intentionally created to meet their purposes, be it to encourage experimentation, creativity, or imagination.

Jellycat has been creating marvellously silly and irresistibly cuddly soft toys in London since 1999. They continue to launch new and quirky designs biannually so there is always something unique and different in each range of Jellycat soft toys. Every one of the Jellycat designs are tested to the European Safety Standard (EN71), in which all of our animal friends and accessories were willing participants.

Kid O intentionally designs their toys such that it offers children many opportunities for exploration. Their toys combine timeless concepts, modern designs and a rich variety of shapes, colours and sizes to make playtime captivating and exciting for children.

Established in London in 1991, Laurence King Publishing is now recognised as one of the world’s leading publishers of books and gifts on the creative arts. Laurence King works with some of the world’s best illustrators, designers, artists and photographers to create beautifully produced books and gifts which are acclaimed for their inventiveness, beautiful design and authoritative texts.

Mudpuppy offers non-digital and environmentally friendly puzzles, games, and toys that encourage creative play for kids ages 0-6+. Launched in 1992, Mudpuppy moved from an early specialisation in puzzles, and expanded to their current offering of puzzles, games, and toys for children and the young at heart.

Peaceable Kingdom is all about games that encourage kind and peaceful cooperation. With the belief that kids who play well together play well in the world, Peaceable Kingdom has created a wide collection of games that fosters teamwork over competition. Their games are the recipients of many awards, including the Oppenheim Toy Portfolio Gold Seal and various Dr. Toy awards.

Designed with love in a Californian studio, Petit Collage toys are designed to inspire little ones.The health of our children and the planet are of the utmost importance to Petit Collage, which is why all of their products are free of harmful chemicals and are put through rigorous product safety testing.

Designed in the UK, the products start with original sketches before they are sampled and then coloured and finally tested. With their unique blend of soft cotton fabric, gentle non toxic water stain combined with sustainable rubber wood / high quality plywood, Tender Leaf Toys makes the perfect gift and look stylish around the modern playroom or nursery.

Tickle Your Senses is a home-grown brand started by two mothers who wanted to share their love for learning through play. As sensory play specialists, they take great care in ensuring that their products are of high quality. All their play kits are put through the test of their children's hands, and then refined and improved on. They firmly believe that if it's not good enough for their own children, it's not good enough for yours, so rest assured that your kids will definitely have a tickling good time!

Non-toxic, lightweight and easy to use without requiring heat, batteries or electricity, Xyron's sticker makers are great for entertaining kids of all ages. Customised, ready-to-use stickers have never been so easy and safe to make! Your craft-loving children are bound to love Xyron's sticker makers.


For more information on particular brands or products, you can call our store at 6466 8718 or write to us at contact@theellystore.com.