OUR IN-HOUSE BRAND | ELLY
elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising on comfort and practicality. Well-known for its Chinese New Year twinning kids outfits, elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.
elly collaborates with The Walt Disney Company Southeast Asia to bring you Disney x elly clothing for children from newborns up to 12 years - and blankets, swaddles and bibs for baby gifts. You can find characters such as Mickey Mouse, Classic Pooh, Lion King and Jungle Book.
Our shoes cater to children from ages 6 months up to 12 years. Our range of international shoe brands are carefully curated and specially handpicked for their design, comfort and functionality to suit these many occasions. They are suitable for different occasions – from babies learning to walk, toddlers who are more confident walkers, shoes for everyday use, weekend wandering, formal occasions and water-play or beach-play.
From arts and craft, puzzles, open-ended toys, magnetic tiles and more, our wide range of our 30 brands of toys means there's something for everyone!