Our Blog
Elly 2013 collection - Make-Believe
This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows...
The Elly Lookbook - From the very beginning
We're about to launch a full collection next week on Children's Day. As I was editing the photos for launch, I got all nostalgic (especially...
Starting our second store from scratch
"Starting from scratch" sounds like an exaggeration considering the Elly store has been opened for 1 year 5 months before TWELVE opened. Technically, opening a...
Our second store, TWELVE BY ELLY, is now open!
Our new multi-label store, TWELVE BY ELLY, is now open! For children aged 6 to 12 years. Will be back with more posts about setting...
New collection - Pastels and Florals, Dots and Crosses
Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales...
Presenting "Absolutely Elly"
We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls...
Designing our Chinese New Year collection
When I first decided to start Elly in 2009, I sourced fabrics from US, UK and Japan from designers and manufacturers who weren't so well-known...
Launch - Sat 19 Jan 2013
This is what's been occupying our days and nights! Be at the Elly store at 10 am on Saturday 19 Jan 2013 for the...
Absolutely Elly - Outtakes
We've had such an amazing response to our "Absolutely Elly" collection! Thank you to everyone who's supported our collection, "liked" our facebook photos, posted pictures...