When I first decided to start Elly in 2009, I sourced fabrics from US, UK and Japan from designers and manufacturers who weren't so well-known...

  This is what's been occupying our days and nights! Be at the Elly store at 10 am on Saturday 19 Jan 2013 for the...

We've had such an amazing response to our "Absolutely Elly" collection! Thank you to everyone who's supported our collection, "liked" our facebook photos, posted pictures...

If you liked the "Elly Loves Balloon" collection, you're sure to like these fabrics! We've brought in a collection of fabrics entirely designed by the...

*Author's Note: My thoughts about the Carnival turned out a lot longer than expected, with a lot of gushing too so I've moved the text...

It's been all about Lantern Carnival preparations over the past two weekends! In the process, I have become pretty proficient at basic Photoshop whilst designing...

Are you ready for Elly's Lantern Carnival?

It's rather monotonous to begin each blog post by saying it's been busy around here so I shan't bore you with that. I am, however,...

We decided it was time to design separates now that you've got a multitude of fabrics to choose from for Twinkles and Wonderlands! It was...