Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft! Our Cheongsams in 7 fabrics
Our Mandarin-collared shirts in 8 fabrics






Our Mandarin-collared Polo t-shirt
Our Bermudas in 3 fabrics 

Our Flare Baby Cheongsam in 6 fabrics 




Our Baby Boy Romper in 5 fabrics 



Our Emily dress in 3 fabrics 

Our Tinkerbell dress in 3 fabrics 

Our Twinkle dress in 2 fabrics 
Our Ladies Top in 6 fabrics *Note other than Red Geometric Lanterns which was in size M, all photoshoot samples came in size L and was not fitted to the respective moms. Please check measurements before purchase 




Our Ladies Clutches in 5 fabrics
Our Kids Slings in 5 fabrics

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The Sibling Sets and how to wear the collection We always create a collection to provide you with options to mix and match the cheongsams and dresses without having to buy identical designs! If you’ve got
girls only, you’ve got the widest selection of 7 cheongsams, 6 flare baby cheongsams, 3 Tinkerbell dresses, 3 Emily dresses and 2 Twinkle dresses! If you’ve got
boys only, you’ve got
eight fabric options to choose from! If you’ve got
boys and girls, you’ve also got
eight fabric options to choose from although Rose Squiggles doesn't come in a cheongsam design!

We love how cohesive the collection looks! Have fun mixing and matching and dressing up your children! The collection launches
online at 9 a.m. on Tuesday 5th January and
at the Elly store at Cluny Court at 9 a.m. on Saturday 9th January.
LAUNCH PROMOTION Just for the launch weekend until 6 pm on Sun 10th Jan (or whilst stocks last), we're giving away a free clutch with a minimum purchase of S$200 (one free clutch per purchase). If you're shopping online,
- Add the clutch to your purchase
- Uuse the discount code ELLYCNY2016 and the clutch will automatically be deducted from your purchase.
If you've got queries about our collection, do check our
FAQs to see if you can find your answers there! If not, do drop us an email or Facebook message and we'll respond as soon as we are able to! Can't wait for tomorrow! HAPPY SHOPPING EVERYONE! x, Audrey