The Elly Blog

We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our past experiences! (1) The most fun and memorable pictures tend to be the ones which capture all...

Our Signature Cheongsams in 6 fabric designs 1.  Cheongsam in Bright Horses 2. Cheongsam in Pastel Horses 3. Cheongsam in Red Horses 4. Cheongsam in White Horses 5. Cheongsam in Rainbow Horseshoe 6. Cheongsam in Horse Parade Our Mandarin-Collared Shirts...

This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows the facets of childhood that we love best - children at play, dressing up as...

We're about to launch a full collection next week on Children's Day.  As I was editing the photos for launch, I got all nostalgic (especially since I was on holiday and had all the time in the world to reminisce)...

Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales and animals and trains and cars! This year, we've brought a fresh mix of turquoise, reds,...

We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls   The store has a couple more designs not found in our album so make...

We've had such an amazing response to our "Absolutely Elly" collection! Thank you to everyone who's supported our collection, "liked" our facebook photos, posted pictures on instagram of their Elly shopping haul, sent us pictures of their children trying out...

Are you ready for Elly's Lantern Carnival?

Our newest collection celebrates all things to do with summer, including the London Olympics 2012! "Elly loves Summer Days" has two distinct looks - the first revolves around bunting, beach huts and scooters which reminds us of the coastal life!...

Want to know what goes on during a photoshoot? I brought along my zoom lens last Friday to take pictures of the photoshoot! We arrived early to set up a holding area just in front of the Asian Civilisation Museum...