We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our...

Our Signature Cheongsams in 6 fabric designs 1.  Cheongsam in Bright Horses 2. Cheongsam in Pastel Horses 3. Cheongsam in Red Horses 4. Cheongsam in...

This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows...

We're about to launch a full collection next week on Children's Day.  As I was editing the photos for launch, I got all nostalgic (especially...

Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales...

We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls...

We've had such an amazing response to our "Absolutely Elly" collection! Thank you to everyone who's supported our collection, "liked" our facebook photos, posted pictures...

Are you ready for Elly's Lantern Carnival?

Our newest collection celebrates all things to do with summer, including the London Olympics 2012! "Elly loves Summer Days" has two distinct looks - the...