Open-ended Play

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      Toys without labels - we have multiple toys that are versatile, creative and intuitive for any child to play with! Let their creativity unleash while developing their problem-solving capabilities with these toys.

      55 products
      New
      Tube Mini Panda - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Panda - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Panda - 100 pcs
      Plus-Plus
      $14.90 SGD
      New
      Tube Mini Lion - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Lion - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Lion - 100 pcs
      Plus-Plus
      $14.90 SGD
      New
      Tube Mini Llama - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Llama - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Llama - 100 pcs
      Plus-Plus
      $14.90 SGD
      New
      Tube Mini Elephant - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Elephant - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Elephant - 100 pcs
      Plus-Plus
      $14.90 SGD
      BIG Basic Picture Puzzle - 60 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      BIG Basic Picture Puzzle - 60 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      BIG Basic Picture Puzzle - 60 Pcs
      Plus-Plus
      $49.90 SGD
      Basic - 600 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Basic - 600 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Basic - 600 pcs
      Plus-Plus
      $44.90 SGD
      Basic - 1200 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Basic - 1200 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Basic - 1200 pcs
      Plus-Plus
      $89.90 SGD
      Tube Tiger - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Tiger - 100 pcs
      Plus-Plus
      $12.90 SGD
      Tube Mini Giraffe - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Giraffe - 100 pcs
      Plus-Plus
      $12.90 SGD
      Tube Mini Neon - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Neon - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Tube Mini Neon - 100 pcs
      Plus-Plus
      $11.90 SGD
      Mini 35 Pcs Pack - Purple by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Mini 35 pcs Pack - Purple
      Plus-Plus
      $6.90 SGD
      Neon - 600 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Neon - 600 pcs
      Plus-Plus
      $53.90 SGD
      eitech Crane Truck | The Elly Store The Elly Store
      eitech Crane Truck | The Elly Store The Elly Store
      Crane Truck
      eitech
      $39.90 SGD
      Eitech Construction Motorbike | Great birthday gifits | The Elly Store The Elly Store
      Eitech Construction Motorbike | Great birthday gifits | The Elly Store The Elly Store
      Motorbike
      eitech
      $22.90 SGD
      Eitech Construction Minidumper | Great birthday gifits | The Elly Store The Elly Store
      Eitech Construction Minidumper | Great birthday gifits | The Elly Store The Elly Store
      Minidumper
      eitech
      $22.90 SGD
      Eitech Construction Set Train with Trailer | The Elly Store The Elly Store
      Eitech Construction Set Train with Trailer | The Elly Store The Elly Store
      Train with Trailer
      eitech
      $59.90 SGD
      Eitech Construction Set Trucks | The Elly Store The Elly Store
      Eitech Construction Set Trucks | The Elly Store The Elly Store
      Trucks
      eitech
      $59.90 SGD
      Eitech Construction Set Wheel Loader | The Elly Store The Elly Store
      Eitech Construction Set Wheel Loader | The Elly Store The Elly Store
      Wheel Loader
      eitech
      $59.90 SGD
      Eitech Construction Set Crane | The Elly Store The Elly Store
      Eitech Construction Set Crane | The Elly Store The Elly Store
      Crane
      eitech
      $39.90 SGD
      Eitech Construction Set Firefighters Set | The Elly Store The Elly Store
      Eitech Construction Set Firefighters Set | The Elly Store The Elly Store
      Firefighters Set
      eitech
      $59.90 SGD
      Eitech Construction Set Pick Up / Jeep | The Elly Store The Elly Store
      Eitech Construction Set Pick Up / Jeep | The Elly Store The Elly Store
      Pick Up / Jeep
      eitech
      $34.90 SGD
      Eitech Construction Set Jeep | The Elly Store The Elly Store
      Eitech Construction Set Jeep | The Elly Store The Elly Store
      Jeep
      eitech
      $22.90 SGD
      Eitech Construction Forklifter | Motor Skills | The Elly Store The Elly Store
      Eitech Construction Forklifter | Motor Skills | The Elly Store The Elly Store
      Forklifter
      eitech
      $22.90 SGD
      Eitech Construction Digger | Motor Skills | The Elly Store The Elly Store
      Eitech Construction Digger | Motor Skills | The Elly Store The Elly Store
      Digger
      eitech
      $22.90 SGD
      Stacking Game Tower Town by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Stacking Game Tower Town by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Stacking Game Tower Town
      HABA
      $59.90 SGD
      Stacking Game Color Crystals by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Stacking Game Color Crystals by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Stacking Game Color Crystals
      HABA
      $59.90 SGD
      Motor Skills Board Shapes Carousel by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Motor Skills Board Shapes Carousel by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Motor Skills Board Shapes Carousel
      HABA
      $59.90 SGD
      Kaleidoscopic Blocks by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Kaleidoscopic Blocks by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Kaleidoscopic Blocks
      HABA
      $119.90 SGD
      Ball Track - Large Basic Pack by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Ball Track - Large Basic Pack by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Ball Track - Large Basic Pack
      HABA
      $249.90 SGD
      Arranging Game Kaleidoscope Chevrons by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Arranging Game Kaleidoscope Chevrons by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      Arranging Game Kaleidoscope Chevrons
      HABA
      $59.90 SGD
      3D Arranging Game Varius by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Varius by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Varius
      HABA
      $49.90 SGD
      3D Arranging Game Nordic Mosaic by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Nordic Mosaic by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Nordic Mosaic
      HABA
      $69.90 SGD
      3D Arranging Game Mosaic Blocks by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Mosaic Blocks by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Mosaic Blocks
      HABA
      $69.90 SGD
      3D Arranging Game Four by Four by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Four by Four by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Four by Four
      HABA
      $29.90 SGD
      3D Arranging Game Shape Mix by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Shape Mix by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      3D Arranging Game Shape Mix
      HABA
      $49.90 SGD
      LUBULONA Car - Dark Blue | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Car - Dark Blue | Open-ended Play | The Elly Store Singapore The Elly Store
      Car - Dark Blue
      Lubulona
      $19.90 SGD
      LUBULONA Trees Stacking - Summer | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Trees Stacking - Summer | Open-ended Play | The Elly Store Singapore The Elly Store
      Trees Stacking - Summer
      Lubulona
      $54.90 SGD
      LUBULONA Trees Stacking - Winter | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Trees Stacking - Winter | Open-ended Play | The Elly Store Singapore The Elly Store
      Trees Stacking - Winter
      Lubulona
      $54.90 SGD
      LUBULONA Trees Stacking - Spring | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Trees Stacking - Spring | Open-ended Play | The Elly Store Singapore The Elly Store
      Trees Stacking - Spring
      Lubulona
      $54.90 SGD
      LUBULONA Trees Stacking - Autumn | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Trees Stacking - Autumn | Open-ended Play | The Elly Store Singapore The Elly Store
      Trees Stacking - Autumn
      Lubulona
      $54.90 SGD
      LUBULONA Lubu Town Maxi - Summerville | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Lubu Town Maxi - Summerville | Open-ended Play | The Elly Store Singapore The Elly Store
      Lubu Town Maxi - Summerville
      Lubulona
      $99.90 SGD
      LUBULONA Lubu Town Maxi - Spring City | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Lubu Town Maxi - Spring City | Open-ended Play | The Elly Store Singapore The Elly Store
      Lubu Town Maxi - Spring City
      Lubulona
      $99.90 SGD
      LUBULONA Lubu Town Maxi - Winterburg | The Elly Store Singapore The Elly Store
      LUBULONA Lubu Town Maxi - Winterburg | The Elly Store Singapore The Elly Store
      Lubu Town Maxi - Winterburg
      Lubulona
      $99.90 SGD
      LUBULONA Lubu Town Mini - Winterburg | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Lubu Town Mini - Winterburg | Open-ended Play | The Elly Store Singapore The Elly Store
      Lubu Town Mini - Winterburg
      Lubulona
      $59.90 SGD
      LUBULONA Lubu Town Mini - Summerville | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Lubu Town Mini - Summerville | Open-ended Play | The Elly Store Singapore The Elly Store
      Lubu Town Mini - Summerville
      Lubulona
      $59.90 SGD
      LUBULONA Lubu Town Mini - Spring City | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Lubu Town Mini - Spring City | Open-ended Play | The Elly Store Singapore The Elly Store
      Lubu Town Mini - Spring City
      Lubulona
      $59.90 SGD
      LUBULONA Lubu Town Mini - Autumnvale | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Lubu Town Mini - Autumnvale | Open-ended Play | The Elly Store Singapore The Elly Store
      Lubu Town Mini - Autumnvale
      Lubulona
      $59.90 SGD
      LUBULONA Car - Grey | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Car - Grey | Open-ended Play | The Elly Store Singapore The Elly Store
      Car - Grey
      Lubulona
      $19.90 SGD
      LUBULONA Car - Pink | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Car - Pink | Open-ended Play | The Elly Store Singapore The Elly Store
      Car - Pink
      Lubulona
      $19.90 SGD
      LUBULONA Car - Green | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Car - Green | Open-ended Play | The Elly Store Singapore The Elly Store
      Car - Green
      Lubulona
      $19.90 SGD
      LUBULONA Car - Sky Blue | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Car - Sky Blue | Open-ended Play | The Elly Store Singapore The Elly Store
      Car - Sky Blue
      Lubulona
      $19.90 SGD
      LUBULONA Bus - Red | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Bus - Red | Open-ended Play | The Elly Store Singapore The Elly Store
      Bus - Red
      Lubulona
      $22.90 SGD
      LUBULONA Bus - Blue | Open-ended Play | The Elly Store Singapore The Elly Store
      LUBULONA Bus - Blue | Open-ended Play | The Elly Store Singapore The Elly Store
      Bus - Blue
      Lubulona
      $22.90 SGD
      Crazy Forts Flexi Forts Tents for Kids The Elly Store
      Crazy Forts Flexi Forts Tents for Kids The Elly Store
      Crazy Forts - Flexi-Forts
      Crazy Forts
      $99.00 SGD
      Crazy Forts Original Kids DIY Play House Tent The Elly Store
      Crazy Forts Original Kids DIY Play House Tent The Elly Store
      Crazy Forts - Original
      Crazy Forts
      $99.00 SGD

      Shop Toys by Brand

      Connetix 2-Piece Clear Base Plate Pack The Elly Store
      Connetix Tiles
      Educational Insights - Playfoam Sand ABC Cookies Kit | The Elly Store The Elly Store
      Educational Insights
      Tube Mini Panda - 100 Pcs by Plus-Plus | Hours of Open-ended Fun Play | The Elly Store Singapore The Elly Store
      Plus Plus
      Green Toys™ Orange Wagon | 100% recycled plastic | The Elly Store The Elly Store
      Green Toys
      A Majestic Castle Mini Box by Gummy Box | The Elly Store Singapore The Elly Store
      Gummy Box
      3D Arranging Game Four by Four by HABA | Open-ended Play | The Elly Store Singapore The Elly Store
      HABA
      Jellycat A Monster Called Pip Book The Elly Store
      Jellycat
      Magna-Tiles Jungle Animals 25 Piece Set | The Elly Store The Elly Store
      Magna-Tiles
      IQ Circuit by Smart Games | The Elly Store Singapore The Elly Store
      Smart Games
      Aquarellum "Animaux Mythiques" - Mythical Animals by Sentosphere | The Elly Store Singapore The Elly Store
      Sentosphere

      Bestselling Toys

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      Green Toys Tugboat Blue | The Elly Store The Elly Store
      Green Toys Tugboat Blue | The Elly Store The Elly Store
      Tugboat - Blue
      Green Toys
      $21.90 SGD
      Sold Out
      Early Math 101 - Number and Measurement Set (Level 1) Edx Education by Tickle Your Senses The Elly Store
      Early Math 101 - Number and Measurement Set (Level 1) Edx Education by Tickle Your Senses The Elly Store
      Edx Early Math 101 - Number and Measurement Set (Level 1)
      Edx Education
      $59.90 SGD
      Green Toys™ Car Carrier | Made from 100% recycled plastic | The Elly Store The Elly Store
      Green Toys™ Car Carrier | Made from 100% recycled plastic | The Elly Store The Elly Store
      Car Carrier
      Green Toys
      $38.90 SGD
      Pirates Jr. - Hide & Seek by Smart Games | The Elly Store Singapore The Elly Store
      Pirates Jr. - Hide & Seek by Smart Games | The Elly Store Singapore The Elly Store
      Pirates Jr. - Hide & Seek
      Smart Games
      $29.90 SGD
      New
      Educational Insights - Playfoam Cupcake Cafe | The Elly Store The Elly Store
      Educational Insights - Playfoam Cupcake Cafe | The Elly Store The Elly Store
      Playfoam Cupcake Cafe
      Educational Insights
      $33.90 SGD
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      16 products