Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales...

We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls...

When I first decided to start Elly in 2009, I sourced fabrics from US, UK and Japan from designers and manufacturers who weren't so well-known...

  This is what's been occupying our days and nights! Be at the Elly store at 10 am on Saturday 19 Jan 2013 for the...

We've had such an amazing response to our "Absolutely Elly" collection! Thank you to everyone who's supported our collection, "liked" our facebook photos, posted pictures...

If you liked the "Elly Loves Balloon" collection, you're sure to like these fabrics! We've brought in a collection of fabrics entirely designed by the...

We decided it was time to design separates now that you've got a multitude of fabrics to choose from for Twinkles and Wonderlands! It was...

Our newest collection celebrates all things to do with summer, including the London Olympics 2012! "Elly loves Summer Days" has two distinct looks - the...