THIS picture. I love that Lil E is now big enough to run around to be the new in-house Elly model! I love that we...

Our store turned 3 yesterday! Yup!! 3 years have just flown past in a blink of an eye! To celebrate our birthday, we're having a...

We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our...

Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous! Our signature cheongsam in...

One of the things we love about Chinese New Year is that we get to design our own fabric prints for the collection. It's one...

 It's taken us awhile to find that design to add to our collection and I think we finally found it. Presenting the Emily dress This...

Anti-clockwise from top left: Ocean Creatures, Boats and Red Whales Once a year since 2011, we've always had a W-H-A-L-E series in our collection! 2011...

Yea, I guess the title couldn't get anymore technical. No "Make-Believe" and all that airy-fairy cloud-in-the-sky fluffiness.  Bring on 'em fire engines and loaders pronto!...

This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows...