Read about our inspiration behind Elly's Chinese New Year 2018 collection. A 64-piece collection with matching CNY outfits for the whole family.

It was right around this time last year when we opened Elly number 2 (or larger Elly). Just when we thought we were settling down, we...

Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is...

Top picture: March 2012 #02-29; Bottom picture: November 2015 #02-31/33   Has it been four years already? March is always the month where we catch our breath...

Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft!  Our Cheongsams in 7 fabrics Our Mandarin-collared shirts in...

Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL...

Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels...

Our New Collection just made it in time for Christmas shopping and it's especially for children who love art and craft!  We were so thrilled...

Welcome to our new store at #02-31/33! Last week was a mess! The week flew by as we sorted out new products, managed renovations, cleaned the...