The Elly Blog

Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2020 collection. Celebrate the Year of the Mouse with our Disney x elly collection - the Mouse of the Year. 

Elly CNY 2019 marks our seventh Chinese New Year collection and our largest collection to date. Read about our design process as we put together this collection over the past few months!

Read about our inspiration behind Elly's Chinese New Year 2018 collection. A 64-piece collection with matching CNY outfits for the whole family.

Presenting our CNY 2017 collection - Spring

I've just spent days staring at the CNY pictures from The Studio Loft wondering how I would tell you about the past few months worth of stories which culminated in this large collection, all in one blog post.  There's so much to...

Frequently Asked Questions (FAQs) 1. How do I order your CNY2017 collection?  ONLINE – The collection will launch online at 9 p.m. on Wednesday, 21st December 2016. RETAIL STORE – If you're looking for Christmas presents, limited pieces of our collection will be available at The Elly Store from 10...

Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL STORE - The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will...

Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels like just yesterday when we were furiously packing CNY2015 orders. Back in 2012 when we...

We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our past experiences! (1) The most fun and memorable pictures tend to be the ones which capture all...

Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous! Our signature cheongsam in 8 fabric designs Our Mandarin-Collared Shirts in 7 fabric designs (6 prints and 1 plain...

One of the things we love about Chinese New Year is that we get to design our own fabric prints for the collection. It's one of the more enjoyable parts of our work but also sometimes one of the most challenging....