Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2020 collection. Celebrate the Year...

Elly CNY 2019 marks our seventh Chinese New Year collection and our largest collection to date. Read about our design process as we put together this...

Read about our inspiration behind Elly's Chinese New Year 2018 collection. A 64-piece collection with matching CNY outfits for the whole family.

Presenting our CNY 2017 collection - Spring

I've just spent days staring at the CNY pictures from The Studio Loft wondering how I would tell you about the past few months worth of stories...

Frequently Asked Questions (FAQs) 1. How do I order your CNY2017 collection?  ONLINE – The collection will launch online at 9 p.m. on Wednesday, 21st December 2016. RETAIL STORE – If...

Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL...

Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels...

We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our...