Designed with love, made for every age

Elly clothing

Discover the world of Elly – from newborns to tweens and coordinating styles for parents too. Each piece is thoughtfully designed in Singapore, blending playful prints, premium fabrics and timeless silhouettes that grow with your family.

Whether it’s a baby romper, an easywear dress for preschool adventures or matching family outfits for festive days, Elly brings comfort, quality and a touch of joy to every wardrobe.

Explore our complete range of baby, kids, and adult clothing, proudly created under our in-house brand - where every design tells a story of childhood wonder and family connection.

 
Pullover - Pooh and Friends
 
Piper Dress - Crayon Animals
Save 59%
 
The Ely Store | Polo Dress - Shophouse Mickey
 
The Elly Store | Polo Tee - Childhood Games
 
Polo Tee - Shophouse Mickey
 
Pullover - Arctic Mountain
Save 58%
 
Pullover - Wild Pink Sahara
Save 58%
 
Purrr-ito Tee
Save 48%
 
Red Mickey Shophouse Tee
 
Riley Tee - I Do What I Want!
Save 52%
 
Riley Tee - Pink Doggies
 
Scarlett Dress - Colourful Puppies | The Elly Store
 
Scarlett Dress - Skyla Red
 
Short-Sleeve Pyjamas Set - Blue Hot Dogs | The Elly Store
New In
 
Short-Sleeve Pyjamas Set - Rain And Cozy | The Elly Store
New In
 
Short-Sleeve Rash Guard Sharks
Matching Set
 
Short-Sleeve Rash Guard Turtles
Matching Set
 
Play by elly Swimwear | Short-Sleeve Rash Guard - Water Sports
  • 1
  • 5
  • 6
  • 7
  • 8
  • 9

SHOP BY CATEGORY

Shop Elly clothing in Singapore for the whole family - from baby onesies, kids’ dresses, and tweenwear to ladies’ apparel for coordinated looks. Each Elly design is made with premium fabrics including breathable cotton and bamboo. Discover why families love our matching outfits, festive collections, and Disney collaborations, designed to celebrate every stage of growing up together.