Designed in Singapore, worn by the whole family
Elly Clothing
Discover Elly, The Elly Store's in-house clothing line for newborns through tweens, with coordinating styles for parents too. Each piece is designed in Singapore, blending playful prints, premium fabrics and timeless silhouettes that grow with your family.
Whether it's a baby romper, an easywear dress for preschool adventures, or matching family outfits for Chinese New Year, National Day and other festive days, Elly brings comfort, quality and a touch of joy to every wardrobe.
Explore our complete range of baby, kids and adult clothing, created in-house, where every print tells a story of childhood wonder and family connection.
Family clothing designed to match, not just coordinate
Every Elly piece is designed in-house in Singapore, so prints and colourways are built to work together on purpose. Pick a signature print in a baby onesie, a girls' dress, a boys' tee and an adult top, and you have a family matching outfit ready for Chinese New Year, National Day, a birthday or simply a Sunday out. Fabrics are chosen for Singapore's climate and for daily wear: breathable cotton and bamboo for babies that hold up to regular washing.
Children's Elly pieces run from newborn through tween, with matching adult sizes available under Women's & Men's for parents who want to twin with their kids too.
Shop Elly Clothing by Category
FAQ about Elly Clothing
Elly is The Elly Store's own in-house clothing label, designed in Singapore for babies, kids, tweens and adults. Every print starts here, so you'll only find Elly pieces at The Elly Store.
Yes. Elly prints are designed across baby, girls', boys' and adult sizing, so you can match a baby romper, a kids' dress or tee, and a parent's top all in the same print. It's a popular choice for family photos, Chinese New Year and other festive occasions.
Children's Elly pieces run from newborn through tween, and adult sizes are available under Women's & Men's for parents who want to twin with their kids. Exact size availability varies by print, so check the size options on each product page.
Elly clothing is available online at theellystore.com and in person at our flagship store at One Holland Village. Selected designs are also available at our Stockists.