Designed with love, made for every age

Elly clothing

Discover the world of Elly – from newborns to tweens and coordinating styles for parents too. Each piece is thoughtfully designed in Singapore, blending playful prints, premium fabrics and timeless silhouettes that grow with your family.

Whether it’s a baby romper, an easywear dress for preschool adventures or matching family outfits for festive days, Elly brings comfort, quality and a touch of joy to every wardrobe.

Explore our complete range of baby, kids, and adult clothing, proudly created under our in-house brand - where every design tells a story of childhood wonder and family connection.

 
Play by elly Swimwear | Long-Sleeve Rash Guard - Tropical Coral
 
Play by elly Swimwear | Long-Sleeve Rash Suit - Float Buddies
 
Girls Long-Sleeve Rash Swimsuit Narwhals
 
Play by elly Swimwear | Long-Sleeve Rash Suit - Tutti Frutti
 
Looong Day Tee
Save 48%
 
Lush Lemonade Set | Tween Innerwear | The Elly Store Singapore
 
Lush Pistachio Set | Tween Innerwear | The Elly Store Singapore
 
Lyla Dress - Belle
Restocked
 
Lyla Dress Pink Ariel | Disney | elly The Little Mermaid
Restocked
 
Lyla Dress - Rapunzel
Restocked
 
Mandarin-collared Polo Tee - Knotty Snake
Save 71%
 
Mandarin-collared Shirt - Blue Lucky Bonsai
Save 62%
 
Mandarin-collared Shirt - Navy Lucky Bonsai
Save 62%
 
Mary Dress - Blue Elephant Families
Save 64%
 
Mary Dress - Hot Dogs
 
 
The Elly Store | Maya Dress - Haven Coral
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SHOP BY CATEGORY

Shop Elly clothing in Singapore for the whole family - from baby onesies, kids’ dresses, and tweenwear to ladies’ apparel for coordinated looks. Each Elly design is made with premium fabrics including breathable cotton and bamboo. Discover why families love our matching outfits, festive collections, and Disney collaborations, designed to celebrate every stage of growing up together.