This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows...

Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales...

  This is what's been occupying our days and nights! Be at the Elly store at 10 am on Saturday 19 Jan 2013 for the...

Our newest collection celebrates all things to do with summer, including the London Olympics 2012! "Elly loves Summer Days" has two distinct looks - the...

We must have started talking about the front wall from April this year (just barely 2 months after we opened).  We discussed how there was...

While we were trying to decide a layout for the recent Boutiques at Fort Canning fair a few weeks back, we browsed through photos of...