Our Blog
Free Spots to View Fireworks on National Day
If you enjoy watching fireworks, you don't want to miss the spectacular display this National Day! We've marked out free spots where you can view...
Four Features to love about Tip Toey Joey Originals
Four Features to love about Tip Toey Joey Originals - FreeToGrow™, ThinToFeel™, Stretch&Stay™ and the Double Strap! Read more to find out why TTJ remains...
10 Best Christmas Gift Ideas for Kids
Get creative with our Christmas gift ideas for kids at The Elly Store. You'll find presents for kids of all ages with interests in arts...
Why we love Native Shoes for Kids
With over 40 designs of Native Jefferson shoes for kids, the elly store holds one of the widest range of colours in Singapore! Find out all the...
CNY2022 - Frequently Asked Questions
Your frequently asked questions about our CNY2022 collection - all answered here.
CNY2022 - Our Inspiration
Read about the inspiration behind each print in our CNY2022 collection!
elly's Christmas Gift Guide
Christmas is just around the corner! We have curated our top 10 brands, each with unique toys for everyone! Puzzles, educational games, arts and crafts...
Elly CNY 2021 "One World, One Family" - Frequently Asked Questions
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2021 collection. Celebrate...
CNY2021 - Our Inspiration
Read about the inspiration behind each print in our CNY2021 collection! This year, we journey around the world to create a set of prints inspired...