August 2026 Bestsellers
Most loved this month
From Singapore-inspired family favourites and magical Disney Princess dresses to personalised Pooh and a birthday-ready Jellycat bunny — these are the pieces your fellow Elly families chose most in August 2026.
August's #1 Favourite
Peony Cheongsam - Pink Tiles
$74.90
Pink Tiles took the top spot in August. The Peony Cheongsam pairs a clean, straight-cut silhouette with breathable woven cotton and traditional blue jade buttons, making it a polished favourite for celebrations and family gatherings.
- Straight-cut midi-length silhouette
- 100% woven cotton and fully lined
- Decorative blue jade buttons
A Little Man Favourite
Little Man Shirt - Pink Tiles
$52.90
The matching Little Man Shirt in Pink Tiles was close behind, proving how much Elly families loved this playful festive print. Smart enough for celebrations but comfortable enough for little boys to wear all day.
- Classic collared shirt silhouette
- 100% breathable woven cotton
- Matches the Pink Tiles family twinning styles
Elsa in Lilac
Kayla Dress - Lilac Elsa
$68.90
One of August’s biggest new favourites, the Kayla Dress in Lilac Elsa brings Frozen magic into an easy-to-wear silhouette. Soft lilac tones and an Elsa-inspired print make it a lovely choice for birthdays, outings and magical everyday moments.
- Disney Frozen Elsa-inspired design
- Comfortable dress made for movement
- Perfect for birthdays, holidays and everyday wear
A Singapore Story
Ladies Shirly Dress - Haven Coral
$168.90
Mums had a bestseller of their own in August. The Ladies Shirly Dress in Haven Coral celebrates the familiar beauty of Singapore’s HDB corridors in an easy A-line silhouette that works beautifully on its own or as part of a family twinning look.
- Flattering A-line silhouette with capped sleeves
- Haven Coral print inspired by Singapore HDB corridors
- Soft viscose with cotton lining
Tea Party Charm
Sleeveless Dress - Pink Teapots
$49.90
Pink Teapots remained a firm Elly favourite in August. This fuss-free sleeveless dress combines a playful print with a loose, twirl-friendly silhouette, making it an easy choice for warm days, celebrations and everyday adventures.
- Easywear design with no zips or buttons
- Soft 95% cotton, 5% spandex jersey
- Gathered hem for a twirl-worthy silhouette
A Little Singapore Nostalgia
Ladies Agnes Tee - Childhood Games
$49.90
Our Childhood Games print brought plenty of nostalgia to August. Featuring familiar Singapore games and Singlish phrases, the Ladies Agnes Tee turns those memories into an easy everyday piece with a relaxed silhouette and cheerful local character.
- Childhood Games print inspired by Singapore nostalgia
- Relaxed short-sleeved silhouette
- 95% cotton, 5% elastane for comfort and stretch
Pooh, Made Personal
Personalisable Pullover - Pooh and Friends
$59.90
Pooh and friends continued their cosy winning streak in August. This oversized pullover is soft, comfortable and personalisable, making it an easy layer for flights, cool weather and family holidays.
- Disney Pooh and Friends design
- Oversized fit for comfortable layering
- Matching adult pullover available for family twinning
Princess Magic, Every Day
Kayla Dress - Princess Sparkles
$68.90
Princess Sparkles became another August favourite, bringing Disney Princess magic into a comfortable Kayla silhouette little girls can actually move and play in. Made for birthdays, family outings, holidays and all the moments that deserve a little extra sparkle.
- Disney Princess-inspired print
- Comfortable silhouette for easy movement
- Made for celebrations and everyday adventures
Birthday Bunny Love
Bashful Beige Bunny 'Birthday'
$84.90
Bashful Beige Bunny 'Birthday' hopped into August’s bestseller list with a tiny birthday cake and plenty of Jellycat charm. A sweet birthday keepsake that can be personalised on the bunny’s long ears for an extra-special gift.
- Signature soft Bashful Beige Bunny
- Holds a textured birthday cake
- Long ears can be embroidered with a special message
Princesses in Bloom
Colette Dress - Princess In Bloom
$85.90
Belle, Ariel, Cinderella and Rapunzel come together in one of August’s most-loved Princess dresses. Three layers of tulle and flutter sleeves give the Colette its party-ready volume while keeping the length easy for little ones to wear.
- Features Belle, Ariel, Cinderella and Rapunzel
- Three layers of tulle with flutter sleeves
- Perfect for birthdays and special celebrations
