July 2026 Bestsellers
Most loved this month
From personalised Singapore tees and magical Disney dresses to comfortable festive favourites, lightweight shoes and soft Jellycat companions - these are the pieces your fellow Elly families chose most in July 2026.
July's #1 Favourite
Kids Tee - SG Track
$45.90
Singapore pride took the lead in July! The Kids Tee in SG Track became the month's most-loved piece, giving little ones the chance to create their own Singapore route with favourite local icons. Personal, playful and made for National Day celebrations and beyond.
- Includes 5 complimentary iron-on patches
- Choose from 28 Singapore-inspired designs
- Soft cotton blend with added stretch
Let It Shimmer
Colette Dress - Shimmer Elsa
$85.90
Elsa's magic continued to sparkle in July. With its soft jersey bodice, flutter tulle sleeves and four dreamy layers of tulle, the Colette Dress in Shimmer Elsa is made for birthdays, celebrations and every little girl who loves a good twirl.
- Disney Frozen Elsa-inspired design
- Soft jersey bodice with layered tulle skirt
- Perfect for birthdays and special occasions
Comfort Meets Tradition
Jersey Luna Cheongsam - Blue Lucky Bamboo
$74.90
A festive favourite that little ones can move in comfortably. The Jersey Luna Cheongsam in Blue Lucky Bamboo pairs a polished silhouette with soft, stretchy jersey, making it an easy choice for family gatherings, school celebrations and all-day visiting.
- Soft jersey cotton blend
- Functional side pockets
- Decorative red buttons and back zip closure
Made Just for Them
Personalisable Pullover - Pooh and Friends
$59.90
Pooh and friends made cosy dressing even more special in July. Soft, comfortable and personalisable with a child's name, this pullover is an easy layer for flights, cool days and family holidays. A thoughtful Disney piece made uniquely theirs.
- Disney Pooh and Friends design
- Comfortable layer for flights and cool weather
Pretty in Pink Tiles
Peony Cheongsam - Pink Tiles
$74.90
The Peony Cheongsam in Pink Tiles brought a fresh, playful touch to festive dressing in July. Its straight-cut silhouette, breathable woven cotton and traditional blue jade buttons make it polished enough for celebrations while staying comfortable for little ones.
- Straight-cut midi-length silhouette
- 100% woven cotton
- Decorative blue buttons
Ready for Every Adventure
Jefferson Child UV Blue / Shell White
$55.90
Bright, lightweight and made for busy feet, the Native Jefferson in UV Blue and Shell White was July's standout shoe. Its breathable, water-friendly design makes it an easy everyday choice for school, playtime and Singapore's warm weather.
- Lightweight EVA construction
- Breathable and water-friendly
- Easy slip-on design for everyday wear
Purr-fect Nights
Bamboo Pillow Set - Sleepy Cats
From $33.90
Drowsy cats and silky-soft bamboo remained a bedtime favourite in July. Breathable, smooth and gentle to hug, the Sleepy Cats Pillow Set makes a comforting sleep companion and arrives vacuum packed in a box for easy gifting.
- Soft, breathable bamboo fabric
- Removable pillow case for washing
- Available in M, L and XL sizes
Mickey Stays in the League
Baseball Tee - Mickey League
$58.90
The Mickey League Baseball Tee kept its winning streak going in July. Sporty sleeves, a relaxed fit and vintage Mickey charm make it an easy favourite for playdates, family outings and coordinated Disney family looks.
- Disney Mickey & Friends
- Soft, breathable cotton blend
- Coordinates with the adult version
Dressed to Be Adored
Bartholomew Bear Daffodil Outfit
$106.90
Bartholomew Bear brought a burst of sunshine to July in his cheerful daffodil costume. Soft, lovable and dressed for attention, he makes a joyful birthday gift, a special collectible or a wonderfully bright companion for Jellycat fans.
- Cheerful removable daffodil costume
- Signature Jellycat softness
The Sea Lion Steals the Show
Roarwell Sea Lion
$95.90
Roarwell Sea Lion swam straight into July's bestseller list with his magnificent whiskers and scene-stealing personality. A characterful Jellycat companion for birthdays, celebrations or anyone who loves a plush friend with plenty of charm.
- Characterful Jellycat sea lion
- Soft plush finish and distinctive whiskers
- A memorable gift for all ages
