Part 1, Jerseys & Disney
Four seasons, one collection
This year feels different for us. We're entering a brand new zodiac calendar after 12 years of designing prints for CNY, and we wanted to mark that. It's also a chance for a reset.
Being an independent label means we get to chart our own course. So this year, instead of designing one iconic print to lead the entire collection, we created four, one for each season. This year, we want to give your families an entirely fresh palette to choose from. Fresh choices every CNY means you get to look forward to new aesthetics year after year. (Though we did bring back our bestselling Disney prints from CNY 2020. Some things are just too good not to revisit.)
Our CNY jersey journey
When we first added everyday jerseys to our CNY collection back in 2019, it started with something we kept noticing. There were girls who simply didn't want to wear cheongsams and boys who didn't want to wear shirts. Maybe they found them too formal, maybe they just preferred something easier to move in, but they still wanted to feel festive enough for visiting and collecting ang paos.
So we started small. Two sleeveless dresses (one pink, one blue). Two summer dresses. Two jersey cheongsams. Three polo tees for boys. One tulle onesie for baby girls. That was our entire jersey range then.
Fast forward to today. We're launching 34 jersey styles for babies, girls, boys, mums and dads. Four prints in complete family sets so everyone can join in. Seven different prints across everyday silhouettes.
It's wild to see how much this part of the collection has grown, but it makes sense. Year after year, our jerseys are consistently among our bestsellers.
Over the years, parents have told us their kids reach for these pieces first. You know, the ones that come back from the laundry and get grabbed off the top of the pile. The soft, easy ones that work not just for CNY visiting, but also for weekend family lunches and playdates.
Some families love them because comfort is everything. Others appreciate having something that doesn't get packed away after the festivities. Families pick them up as easy Day 2 outfits after going formal on Day 1. If your family loves them as much as ours, they make wonderful gifts too.
Disney this year
We're launching 12 Disney styles this year - two full family sets across two prints, plus two Disney Princess dresses in a print for the Year of the Horse. (If you're planning a Disney Cruise later in the year, these family sets work beautifully for dining nights too!)
Jerseys need bottoms, so we're also launching 17 plain separates. Shorts, pants, the essentials. All up, that's 63 styles dropping in Part 1.
Check out our elly CNY 2026 Part 1 Lookbook here.
Part 1 launches at 12 noon this Thurs, 18 Dec '25
We're launching Part 1 earlier this year to give you the chance to get them as Christmas presents. Just a heads up: some items will be pre-orders, so look for ready stock if you need something by the 24th.
We're so excited to share what we've been working on. We hope you find pieces your family will love, not just for the reunion dinners and visiting days but for all the ordinary moments in between.
x, Audrey & Carol
