Catalog

10 products

$5 to $20 Deals

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Adult Tee - Blue Road Trip Mickey

5 products

(Add +$3) Iron-On Patch

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(Add +$3) Iron-On Patch

34 products

70% - 85% Deals

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Groovy Rhino Tee

28 products

Accessories

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Tote Bag - Colourful Puppies

36 products

Adventure Shoes

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Pediped Flex Sahara Sky Adventure Sandals

1 product

Agatha Ruiz de la Prada

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Smiley Face Flip Flops

100 products

All Gifts

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Jellycat Bashful Twinkle Bunny

21 products

All Jellycat Bunnies

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Jellycat Amore Bunny | The Elly Store

1623 products

All Products

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elly Gift Wrapping

311 products

All Toys

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All Toys

39 products

Art & Craft

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Art & Craft

192 products

Babies 0-2 YRS

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Tang Shirt - Blue Mickey Tiles

24 products

Baby Cheongsams

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Flare Tulle Cheongsam - Coral Flutter Spring

137 products

Baby Clothing

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Baby Clothing

36 products

Baby Dresses

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Baby Dresses

26 products

Baby Onesies

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Fern Romper - Pink Wilderness

21 products

Baby Rompers

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Collection Image

13 products

Ballet Flats, Mary Janes

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Tip Toey Joey Marie Shoes - Antique White

66 products

Bamboo Collection

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Bamboo Collection

19 products

Bamboo Pillows

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Bamboo Pillows

13 products

Bashful Bunnies, Blossom Bunnies

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Jellycat Bashful Bunny in Beige | Buy Jellycat Singapore Kids Baby Soft Toys at The Elly Store

19 products

Bashfuls

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Jellycat Bashful Bunny in Beige | Buy Jellycat Singapore Kids Baby Soft Toys at The Elly Store

52 products

Bath & Swim

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One-Shoulder Swimsuit Little Mermaid

41 products

Bath Toys & Outdoor Play

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Bath Toys & Outdoor Play

88 products

Beachwear, Waterplay

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Native Jefferson Hollywood Pink / Shell White

32 products

Biomecanics

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Biomecanics Bioevolution Mary Jane Shoes - Smile Denim

20 products

Blankets

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Blankets

14 products

Blossom Lily

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Twirly Cheongsam - Red Blossom Lily

37 products

Bobux

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Bobux

2 products

Bomber Jacket

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Bomber Jacket - Pink | The Elly Store

107 products

Boys' Clothing

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Terry Shorts - Beige

4 products

Boys' Joggers

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Jogger Pants - Grey Blue Stripes

16 products

Boys' Shorts

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Charlie Shorts - Red

35 products

BRIO

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BRIO | 2025 Special Edition Train | The Elly Store

0 products

Calypto

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12 products

Chinese New Year 2023

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Cheongsam - Red Bunnies In A Row | Chinese New Year 2023 | The Elly Store Singapore

136 products

Chinese New Year 2024

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Kyra Dress - Red Blossom Lily

4 products

Christmas

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Jellycat Amuseable Star

4 products

Classic Pooh

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Milestone Cards - Classic Pooh | Disney x elly Newborn Baby Gifts | The Elly Store Singapore

4 products

CNY 2024 Disney Princess

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Twirly Cheongsam - Princess Garden

35 products

CNY 2025 for Babies

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Mandarin-collared Romper - Pastel Tree Songbirds

23 products

CNY for Boys

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Mandarin-collared Shirt - Pastel Tree Songbirds

34 products

CNY for Girls

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Drop Waist Cheongsam - Red Tree Songbirds

28 products

CNY for Ladies

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Ladies Nadia Top - Pastel Tree Songbirds

19 products

CNY for Men

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Men's Mandarin-collared Shirt - Pastel Tree Songbirds

13 products

CNY for Tweens

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Ashley Top - Pastel Tree Songbirds

1 product

CollectA

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CollectA Box of Mini Dinosaurs 1

14 products

Colourful Chrysanthemums

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Aria Dress - Colourful Chrysanthemums

171 products

Confident Walkers

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Garvalin Abierta Pique Sandals - Jeans

19 products

Connetix Tiles

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Connetix 64-Piece Pastel Starter Pack

0 products

Cordy Roys

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0 products

Crazy Forts

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4 products

Curious Columbus

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Curious Columbus - Magnetic Vehicles & Professions Letters

104 products

Discover What's New

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Cool Stitch Tee

17 products

Disney Adults

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Ladies Capped Tee - Blue Road Trip Mickey

34 products

Disney Baby

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Collection Image

13 products

Disney Boys

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Moody Stitch Tee

11 products

Disney Frozen

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Skye Dress - Elsa's Ice Magic | The Elly Store

5 products

Disney Frozen & Disney Princess

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Lyla Dress - Turquoise Garden Elsa

111 products

Disney Full-Price (for discount)

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Collection Image

63 products

Disney Girls

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Tie-Front Crop Tee - Stitch And Scrump

42 products

Disney Princess

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Girls' Flutter Nightgown - Pink Ariel

11 products

Disney Stitch

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Stitch in Space Tee

7 products

Disney Swimwear

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Swim Shorts Ariel's Friends

134 products

Disney x elly

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Stitch in Space Tee

21 products

Disney x elly CNY 2024

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Jersey Tang Shirt - Lo Hei Mickey

7 products

Disney x elly Lo Hei Mickey

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Jersey Tang Shirt - Lo Hei Mickey

21 products

Disney x elly Mickey Tiles

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Tang Shirt - Pink Mickey Tiles

8 products

Disney x elly Swaddles

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Collection Image

103 products

Dresses

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Claire Dress - Rainbow Hot Dogs | The Elly Store

18 products

Educational Insights

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Educational Insights Design and Drill - Brightworks | The Elly Store

680 products

Elly clothing

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Collection Image

144 products

elly CNY 2025

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Cheongsam - Red Honeycomb Tiles

133 products

elly CNY 2025, part 1

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Drop Waist Cheongsam - Red Tree Songbirds

11 products

elly CNY 2025, part 2

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Tang Shirt - Mickey Honeycomb Tiles

44 products

Everyday Dresses

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Hayley Dress - Animals March

70 products

Everyday Princess

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Flora Dress - Pink Floral Princess

65 products

Everyday Tees

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Groovy Rhino Tee

67 products

Everyday's a Paw-ty

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Emery Jumpsuit - Cream Latte Cats | The Elly Store

63 products

Everyday's a Paw-ty (excluding tote bags for discount code)

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Pillow Set - Hot Dogs

16 products

Family Pyjamas

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Family Pyjamas

61 products

First Walkers, Pre-confident Walkers

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Old Soles - Baby Splash Snow Cipria | The Elly Store

20 products

Flutter Spring

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Tang Shirt - Blue Flutter Spring

6 products

Forest, Jungle & Safari

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Jellycat Bartholomew Bear | Buy jellycat Singapore Kids Baby Soft Toys at the Elly Store

2 products

Fuddlewuddles

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Jellycat Fuddlewuddle Elephant

18 products

Garvalin

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Garvalin Watermelon Salmon Sandals

39 products

Gifts for Kids

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BRIO Airplane Boarding Playset | The Elly Store

65 products

Gifts for Toddlers

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Olive Ice Cream Bath Toy - Set of 4 | The Elly Store

52 products

Girls Cheongsams

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Flare Tulle Cheongsam - Coral Flutter Spring

12 products

Girls Pants, Joggers

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Nicole Pants - Red

11 products

Girls' Accessories

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Large Ribbon Elastic Headband - Cream | Hair Accessories | The Elly Store Singapore

296 products

Girls' Clothing

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Crop Tee - Pink Doggies

18 products

Girls' Skirts, Shorts

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Terry Shorts - Beige

53 products

Girls' Tops & T-Shirts

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Tie-Front Crop Tee - Stitch And Scrump

6 products

Glo Pals

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Glo Pals Teal Sensory Jar

0 products

Grab Bags

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17 products

Green Toys

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Green Toys Ferry Boat - Blue and White

0 products

HABA

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16 products

Hair Accessories

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Large Ribbon Elastic Headband - Cream | Hair Accessories | The Elly Store Singapore

6 products

hand2mind

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hand2mind Express Your Feelings® Sensory Bottles - Excited, Nervous, Lonely, and Impatient | The Elly Store

15 products

High Tops, Booties

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Tip Toey Joey Dobby - Black / Tapioca (Baby) | The Elly Store

26 products

Honeycomb Tiles

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Tang Shirt - Red Honeycomb Tiles

0 products

House of Marbles

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81 products

Imaginative Play & Storytelling

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Imaginative Play & Storytelling

28 products

Janod

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Janod Magneti’book Boy's Crazy Faces

83 products

Jellycat

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Bashful Black & Cream Puppy Ring Rattle

18 products

Jellycat Amuseables

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Jellycat Amuseable Avocado Bag Charm | The Elly Store

34 products

Jellycat Animals

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Jellycat Amore Bunny | The Elly Store

2 products

Jellycat Arctic & Antarctic

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Jellycat Animals Peanut Penguin Plush Toy | Buy Jellycat Kids Baby Soft Toys at The Elly Store Singapore

10 products

Jellycat Baby Gifts

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Amuseables cloud soother

6 products

Jellycat Bears

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Jellycat Bartholomew Bear | Buy jellycat Singapore Kids Baby Soft Toys at the Elly Store

0 products

Jellycat Birdling

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16 products

Jellycat Books

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Baby Soft Book | Jellycat Farm Tails Book

0 products

Jellycat Dino

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2 products

Jellycat Dragons, Mythical Creatures

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Jellycat Singapore Bashful Dragon soft toy | The Elly Store

3 products

Jellycat Farmyard

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Baby Soft Book | Jellycat Farm Tails Book

7 products

Jellycat Food & Drink

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The Elly Store | Jellycat Amuseable Boiled Egg Chic

11 products

Jellycat for Babies

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Amuseables cloud soother

8 products

Jellycat Key Chain, Jellycat Bag

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Jellycat Amuseable Avocado Bag Charm | The Elly Store

11 products

Jellycat Personalised Jumper

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Collection Image

6 products

Jellycat Pets

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Jellycat Little Pup | Plush Toys | The Elly Store

23 products

Jellystone Designs

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Rainbow Stacker and Teether Toy by Jellystone Designs | Teething Toys | The Elly Store Singapore

17 products

KEEN

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Keen Children Seacamp II CNX - Dark Olive / Gold Flame

373 products

KIDS 1-14 YEARS

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KIDS 1-14 YEARS

8 products

Knotty Snake

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Jersey Flare Cheongsam - Knotty Snake

88 products

Ladies

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Ladies Pleated Dress - Red Blossom Lily

9 products

Learn and Grow Toys

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Magnetic Tile Topper - Animal Duo Puzzle Pack 40 pieces | Learn and Grow | The Elly Store

11 products

Lilo & Stitch

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Adult Tee - Cool Stitch

23 products

Lucky Bonsai

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Flare Cheongsam - Blue Lucky Bonsai

18 products

Magna-Tiles

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Magna-Tiles Builder 32 Piece Set | The Elly Store

46 products

Magnetic Tiles

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Magna-Tiles Builder 32 Piece Set | The Elly Store

11 products

Mandarin-collared Shirts, Polo Tees

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Mandarin-collared Shirt - Pink Mickey Tiles

80 products

Marcus & Marcus

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Amusemat - Lucas by Marcus & Marcus | Mealtime | The Elly Store Singapore

34 products

Meal Time

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Amusemat - Lucas by Marcus & Marcus | Mealtime | The Elly Store Singapore

52 products

Men

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Men's Mandarin-collared Shirt - Red Blossom Lily

30 products

Mickey Go Local

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Mickey Go Local

6 products

Mickey Honeycomb Tiles

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Mandarin-collared Shirt - Mickey Honeycomb Tiles

136 products

Mums & Dads

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Collection Image

49 products

Native

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Native Chase Flax Tan / Ultra Violet / Apricot Orange

12 products

No Place Like Home

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Sleeveless Dress - Red Island Mickey

6 products

Nodspark Nail Stickers

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Nail Stickers - Colourful Tigers (Adults) | Nodspark x elly | The Elly Store Singapore

157 products

Non Pig-Skin Shoes

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Salt-water Sandals Boardwalk Adult - Tan

33 products

Nursery Accessories

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Bamboo Muslin Wash Cloth - Set of 5

96 products

Nursery Essentials

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Disney x elly Organic Cotton Swaddle - Dandelion Pooh | Ideal for Newborn Baby Gifts | The Elly Store Singapore

53 products

Old Soles

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Old Soles Cruise Ballet Flat - Glam Gold

50 products

Olive

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Olive | Beach Bucket Sand Play Set - Purple 8 piece Set | The Elly Store

98 products

Open-ended Play

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Open-ended Play

23 products

Orchid Garden

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Overalls - Teal Orchid Garden

15 products

Organic Cotton

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Organic Cotton

2 products

Organic Cotton Clothing

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Raglan Sleepsuit - Maltese Puppy | GOTS-certified Organic Cotton | The Elly Store Singapore

8 products

Origami Goldfish

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Naomi Cheongsam - Origami Goldfish

12 products

Outerwear

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Bomber Jacket - Black | The Elly Store

348 products

Past Collections

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Reversible Bucket Hat - One Holland Village Edition

19 products

Pediped

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Pediped Flex Canyon Blossom Adventure Sandals

44 products

Personalisable Elly Gifts

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Rainbow Claire Personalised Turquoise Gift Set | The Elly Store

78 products

Personalisable Items

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Jellycat Bashful Twinkle Bunny

34 products

Personalisable Jellycats

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Jellycat Bashful Twinkle Bunny

6 products

Personalised Gifts

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Collection Image

10 products

Personalised Jumpers for Jellycat (for promo)

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Jellycat Bashful Bunny in Beige | Buy Jellycat Singapore Kids Baby Soft Toys at The Elly Store

6 products

Pet Accessories

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Pet Bandana - Colourful Puppies / Colourful Paws | The Elly Store

13 products

Pillow Cases

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Pillow Case - Beary Best

0 products

Pillow Set (Without Packaging)

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41 products

Plan Toys

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Plan Toys 5 Colours Veggie Set | The Elly Store

8 products

Playsuits, Jumpsuits

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Grace Playsuit - Green Landscape

37 products

Plus-Plus

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Plus Plus Hexel Bubblegum | The Elly Store

14 products

Porcelain Clouds

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Tang Shirt - Porcelain Clouds

9 products

Princess Capes

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Tulle Cape - Black Stars | The Elly Store

9 products

Puzzles

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Puzzles

14 products

Rainbow Fish

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Jersey Tang Shirt - Rainbow Fish

642 products

Regular-Priced Elly Clothing

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Summer Dress - Pink Landscape

303 products

Regular-Priced for Shoes

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Garvalin Abierta Pique Sandals - Jeans

52 products

Sale

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Little Man Shirt - Popsicle Pandas | Boys Shirts | The Elly Store Singapore

39 products

Salt-Water Sandals

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Salt-water Sandals Boardwalk Adult - Tan

24 products

Salt-water Sandals for Adults

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Salt-water Sandals Classic Slide Adult - White

119 products

Sandals

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Collection Image

18 products

Sentosphere

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Aquarellum Capitales by Sentosphere | Best Art & Craft Kits for Kids | The Elly Store Singapore

42 products

Shirts and Tees

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Moody Stitch Tee

312 products

Shoes

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Tip Toey Joey Dolly Mary Janes - Silver

309 products

Shop by Stage

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Garvalin Abierta Pique Sandals - Jeans

476 products

Shop by Toy Brands

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Connetix 106 piece pastel ball run

312 products

Shop by Type

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Native Jefferson Kids Regatta Blue / Shell White

430 products

Shop Gifts

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Connetix 106 piece pastel ball run

4 products

Sleepsuits

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Sleepsuits

5 products

Smart Games

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Treasure Island IQ challenge by Smart Games

69 products

Sneakers

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Old Soles - Baby Splash Snow Cipria | The Elly Store

9 products

Soft Soles, Pre-walkers

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Bobux Navy Go Xplorer

13 products

Soothers & Comforters

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Jellycat Bartholomew Bear Soother | The Elly Store

25 products

Swaddles

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Swaddles

28 products

Swimwear

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Reversible Bucket Hat (Kids) - Tropical Coral

24 products

Swimwear (Excluding Bucket Hats)

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Long-Sleeve Rash Guard - Ariel's Friends

12 products

Swimwear 2024

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Play by elly Swimwear | Long-Sleeve Rash Suit - Float Buddies

31 products

Taf Toys

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What Does Paul Wear Book by Taf Toys | Ideal for Newborn Baby Gifts | The Elly Store Singapore

25 products

Team Cats

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Pillow Case - Sleepy Cats

33 products

Team Dogs

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Pillow Set - Hot Dogs

91 products

The Animal March

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Annie Jumpsuit - Light Blue Denim

21 products

Tickle Your Senses

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Tickle Your Senses Vehicles Playdough Cutters + Roller Cutter

47 products

Tip Toey Joey

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Tip Toey Joey Bossy Colours - Ash / Denim / Denim (Baby)

6 products

Toobs

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In the Sky Toobs by Toobs | Tickle Your Senses | Ideal for Sensory Play | The Elly Store Singapore

21 products

Toys $80 - $100

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Jellycat Percy Penguin | Plush Toys | The Elly Store

28 products

Toys above $100

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Magna-Tiles Downhill Duo 40-Piece Set

218 products

Toys for 2 to 3 years

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Toys for 2 to 3 years

175 products

Toys for 4 to 5 years

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Toys for 4 to 5 years

89 products

Toys for 6 to 7 years

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Toys for 6 to 7 years

43 products

Toys for 8 years and over

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Toys for 8 years and above

123 products

Toys for under 2Y

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Toys for under 2 years

40 products

Toys Over $50

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Green Toys RV Camper Set

177 products

Toys Under $30

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Janod | 4 Progressive Difficulty Puzzles - 4 Seasons | The Elly Store

133 products

Toys Under $50

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Aquarellum Capitales by Sentosphere | Best Art & Craft Kits for Kids | The Elly Store Singapore

17 products

Travel Edition

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Pullover - Pooh and Friends

3 products

Travel-Sized Buddies

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Jellycat Little Monkey

20 products

Tree Songbirds

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Flare Cheongsam - Red Tree Songbirds

13 products

Trumpette Socks

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Trumpette Timmy Lace Ups Baby Socks for Newborn Infant Boys | Buy Baby Clothes online at The Elly Store

6 products

Turquoise Gift Set

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Collection Image

147 products

Tween Clothing

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Bailey Shorts - Chambray Paws

40 products

Tween Innerwear

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Tween Innerwear

24 products

Winnie the Pooh

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Winnie the Pooh

92 products

Wooden Toys

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Plan Toys - Dancing Alligator

19 products

Zodiac Leaves

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Overalls - Zodiac Leaves

11 products

Zodiacs CNY Party

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Overalls - Zodiacs CNY Party