The Elly Label: Baby, Kids and Family Clothing
Our own label, designed in Singapore. Baby and kids' clothing in soft cotton and bamboo blends, nursery essentials, ready-to-give gifts and matching outfits for the whole family, in sizes 3M to 14Y and adult XS to XXL.
Our Collections
Prints and stories you will only find at The Elly Store.
Singapore Stories
Local prints for babies, kids and adults.
Chinese New Year
Cheongsams, Mandarin-collared shirts and family twinning sets.
Travel Edition
Packable, easy-care styles for your next family trip.
Disney Family Holiday Outfits
Matching family outfits for Disney Parks and Disney Cruise holidays.
Disney Princess
Ariel, Belle, Cinderella and friends on dresses, swimwear and more.
Bestsellers from The Elly Label
FAQ about The Elly Label
Baby clothing starts at 3M and kids' clothing runs to 14Y, with some girls' styles up to 16Y. Adult styles come in XS to XXL. Many prints come in both kids' and adult sizes, so you can match the whole family.
Most of our clothing is made in soft cotton or bamboo blends. Our swaddles come in bamboo or organic cotton muslin, and our sleeping bags come in 0.2, 0.5 and 1.0 TOG, so you can pick the warmth that suits your baby's room.
Yes. Pieces in our Elly Made personalised range can carry a name, a date or a message.
Yes. Shop Mummy and Me and Daddy and Me for everyday twinning, Chinese New Year for festive family sets, and Disney Family Holiday Outfits for Disney Parks and Disney Cruise trips.
Yes. Choose gift wrapping on the product page before you add the item to your cart. If you would rather not pick sizes, our baby gift sets start from S$80 and come ready to give.