Discover What's New

Step into our world of fresh arrivals! From Disney collections and seasonal collections such as Chinese New Year to everyday kidswear, shoes, and gifts, this is where you’ll always find the latest designs first. Whether you’re shopping for your baby’s first romper, twinning outfits for the whole family or the perfect gift set, our new-in selection makes it easy to stay ahead with styles that are timeless, playful and made for growing up with Elly.

Shop now and be the first to bring home the newest prints, colours and must-have pieces before they’re gone!

 
New In
Scarlett Dress - Cream Floral Bamboo
 
New In
Little Man Shirt - Cream Floral Bamboo
 
New In
Charlie Shorts - Pastel Blue
 
New In
Flora Dress - Pink Floral Bamboo
 
New In
Hayley Dress - Teal Plaid Tiles
 
New In
Little Man Shirt - Teal Plaid Tiles
 
New In
Little Man Shirt - Pink Teal Mosaic
 
New In
 
New In
Little Man Shirt - Peach Red Mosaic