Discover What's New

Step into our world of fresh arrivals! From Disney collections and seasonal collections such as Chinese New Year to everyday kidswear, shoes, and gifts, this is where you’ll always find the latest designs first. Whether you’re shopping for your baby’s first romper, twinning outfits for the whole family or the perfect gift set, our new-in selection makes it easy to stay ahead with styles that are timeless, playful and made for growing up with Elly.

Shop now and be the first to bring home the newest prints, colours and must-have pieces before they’re gone!

 
New In
Little Man Shirt - Blue Lotus
 
Charlie Shorts - Light Peach
 
New In
Cheongsam - Blue Lotus
 
New In
Wendy Cheongsam - Blue Lotus
 
New In
Little Man Shirt - Teal Lotus
 
New In
Twirly Cheongsam - Teal Lotus
 
New In
Scarlett Dress - Meadow Horses
 
New In
 
New In
Tang Shirt - Blue Cranes
 
New In
Wrap Cheongsam - Blue Cranes
 
New In
Blair Dress - Blue Cranes
 
New In
Mandarin-collared Shirt - Blue Cranes
 
New In
Mandarin-collared Shirt - Red Vases
 
New In
 
New In
Sasha Dress - Red Vases
 
New In
Scarlett Dress - Turquoise Vases
 
Charlie Shorts - Off-white
 
Nicole Pants - Red
  • 1
  • 2
  • 3
  • 5