Designed with love, made for every age

Elly clothing

Discover the world of Elly – from newborns to tweens and coordinating styles for parents too. Each piece is thoughtfully designed in Singapore, blending playful prints, premium fabrics and timeless silhouettes that grow with your family.

Whether it’s a baby romper, an easywear dress for preschool adventures or matching family outfits for festive days, Elly brings comfort, quality and a touch of joy to every wardrobe.

Explore our complete range of baby, kids, and adult clothing, proudly created under our in-house brand - where every design tells a story of childhood wonder and family connection.

 
Play by elly Swimwear | One-Shoulder Swimsuit - Tutti Frutti
 
Overalls - Turquoise Vases
 
Overalls - Zodiac Leaves
 
Personalisable
Peek-A-Boo Stitch Tee
 
Bomber Jacket - Pink | The Elly Store
 
Piper Dress - Around The World
 
Piper Dress - Crayon Animals
 
Piper Dress - Grey Elephant Families
 
Piper Dress - Home | Go Local Family Twinning Set | The Elly Store Singapore
 
Pleated Polo Dress - Navy
 
Pleated Polo Dress - Pink

SHOP BY CATEGORY

Shop Elly clothing in Singapore for the whole family - from baby onesies, kids’ dresses, and tweenwear to ladies’ apparel for coordinated looks. Each Elly design is made with premium fabrics including breathable cotton and bamboo. Discover why families love our matching outfits, festive collections, and Disney collaborations, designed to celebrate every stage of growing up together.