Designed with love, made for every age

Elly clothing

Discover the world of Elly – from newborns to tweens and coordinating styles for parents too. Each piece is thoughtfully designed in Singapore, blending playful prints, premium fabrics and timeless silhouettes that grow with your family.

Whether it’s a baby romper, an easywear dress for preschool adventures or matching family outfits for festive days, Elly brings comfort, quality and a touch of joy to every wardrobe.

Explore our complete range of baby, kids, and adult clothing, proudly created under our in-house brand - where every design tells a story of childhood wonder and family connection.

159 products

Baby Clothing

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Baby girl in white outfit, DSC03785

294 products

Girls' Clothing

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The Elly Store | Flutter Playsuit - Childhood Games

121 products

Boys' Clothing

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Boys' Clothing

163 products

Mums & Dads

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Ladies Alana Top - Pink Teal Mosaic
 
Pleated Polo Dress - Navy

Pleated Polo Dress - Navy

$59.90
 
Pleated Polo Dress - Pink

Pleated Polo Dress - Pink

$59.90
 
The Ely Store | Polo Dress - Shophouse Mickey

Polo Dress - Shophouse Mickey

$64.90
 
New In
Polo Tee - Blue Lucky Bamboo

Polo Tee - Blue Lucky Bamboo

$52.90
 
The Elly Store | Polo Tee - Childhood Games

Polo Tee - Childhood Games

$52.90
 
Polo Tee - Shophouse Mickey

Polo Tee - Shophouse Mickey

$52.90
 
Save 29%
Poppy Shorts - White

Poppy Shorts - White

$27.30 $38.90
 
Save 58%
Pullover - Arctic Mountain

Pullover - Arctic Mountain

$25.00 $59.90
 
Save 58%
Pullover - Wild Pink Sahara

Pullover - Wild Pink Sahara

$25.00 $59.90
 
Purrr-ito Tee

Purrr-ito Tee

$38.90
 
Red Mickey Shophouse Tee

Red Mickey Shophouse Tee

$38.90
 
Save 30%
Riley Tee - I Do What I Want!

Riley Tee - I Do What I Want!

$22.30 $31.90
 
Riley Tee - Pink Doggies

Riley Tee - Pink Doggies

$31.90
 
Scarlett Dress - Colourful Puppies | The Elly Store

Scarlett Dress - Colourful Puppies

$52.90
 
New In
Scarlett Dress - Cream Floral Bamboo

Scarlett Dress - Cream Floral Bamboo

$52.90
 
New In
Scarlett Dress - Meadow Horses

Scarlett Dress - Meadow Horses

$52.90
 
Scarlett Dress - Skyla Red

Scarlett Dress - Skyla Red

$52.90
 
New In
Scarlett Dress - Turquoise Vases

Scarlett Dress - Turquoise Vases

$52.90
 
New In
Short-Sleeve Pyjamas Set - Blue Hot Dogs | The Elly Store

Short-Sleeve Pyjamas Set - Blue Hot Dogs

$52.90
 
New In
Short-Sleeve Pyjamas Set - Rain And Cozy | The Elly Store

Short-Sleeve Pyjamas Set - Rain And Cozy

$52.90

SHOP BY CATEGORY

Shop Elly clothing in Singapore for the whole family - from baby onesies, kids’ dresses, and tweenwear to ladies’ apparel for coordinated looks. Each Elly design is made with premium fabrics including breathable cotton and bamboo. Discover why families love our matching outfits, festive collections, and Disney collaborations, designed to celebrate every stage of growing up together.