for baby's earliest days
Baby Clothes, Gifts & Essentials
Discover baby clothes, nursery essentials and thoughtful gifts for newborns and little ones. From soft everyday outfits and sleepsuits to swaddles, blankets, pillows and personalisable keepsakes, each piece is chosen to make daily routines more comfortable and special milestones more memorable.
Whether you are shopping for your own baby or sending a gift, find practical, beautifully made essentials for newborn visits, baby showers, 100-day celebrations and the early years.
Shop for: Newborn gifts, everyday baby clothing, sleep essentials and personalisable keepsakes
Shop Baby Essentials
Baby essentials for everyday comfort and thoughtful gifting
The first few years come with many small but important needs. Soft baby clothing makes changing and playtime easier, while swaddles, blankets, pillows and sleeping bags help create a comfortable nursery routine. When choosing a gift, start with something useful for the family's day-to-day life, then add a personal touch for a keepsake they will remember.
Choosing a baby gift
For a newborn visit or baby shower, a build-your-own baby gift set lets you choose pieces suited to the family. For a ready-to-give option, explore our Classic Baby Gift Sets or Deluxe Baby Gift Sets. If you would like to make the gift truly theirs, browse personalisable baby gifts for items finished with the baby's name.
Explore Baby Essentials
FAQ
Start with the pieces a family reaches for every day: comfortable baby clothing, soft swaddles, a blanket for supervised cuddles and outings, and a suitable sleeping bag for bedtime. The most useful choice depends on the baby's age, the family's routine and what they already have.
A thoughtful baby gift combines something useful with something that feels special. Choose a ready-to-give Classic Baby Gift Set for a practical present, or a Deluxe Baby Gift Set when you would like a more substantial keepsake. You can also create your own baby gift set around the family's needs.
Yes. Selected items in our personalisable baby gifts collection can be finished with the baby's name, turning a practical nursery essential into a personal keepsake. Check the individual product page for the available personalisation options and enter all spelling carefully before ordering.
Choose using the garment measurements and size guide on the individual product page rather than age alone, as babies grow at different rates. If you are buying ahead as a gift, choosing a slightly larger size can give the family more time to enjoy it. Browse our baby clothing collection for current styles and sizing.
A swaddle is a lightweight, versatile layer often used in a newborn's early months. A blanket is useful for supervised cuddles, pram outings and layering. A sleeping bag is designed for sleep, with the right style and warmth chosen according to the baby's age, development and nursery temperature. Always follow the safe-sleep guidance applicable to your baby.
Pillows should only be used when appropriate for the child's age and sleep environment. Please follow current safe-sleep guidance and speak with your healthcare professional if you are unsure. Our bamboo pillows are popular for older babies and children, and each product page provides the relevant product details.
Yes. Our Gift Sets for Twins are designed as a thoughtful way to welcome two little ones. You can also choose complementary items to create a gift that suits both babies and the family.
The Elly Store ships to Singapore and selected international destinations. Delivery options, charges and estimated timings are available on our Shipping page. Allow additional time for personalisable items and for gifts needed by a particular date.