We are honoured to be featured on the cover of The Straits Times Life, April 6, 2017 and in the feature "Kitting out Kids"! Thanks Melissa Heng for the...
Very honoured to be featured in the Business Times about following my dream. "...Have the courage to dream big and at the same time, know that running a business requires realistic and practical (and sometimes small) steps to get there."...
We woke up on Easter morning to texts from friends who spotted us in Lianhe Zaobao! The article mentioned how Boutiques Fair Singapore helped Elly and other brands kickstart their businesses. Back in 2011, Carol (黄素贞) and I (黄素金) had...
We're delighted that Elly has been featured as one of the well-loved children's fashion brands in Singapore in the June 2014 issue of Young Parents! Thanks Young Parents!
Spotted our Twinkle dress in Paisley and our Garden Gnome shirt in the June 2014 issue of Motherhood magazine! The bright colours are perfect for the summer holidays!!
Did you see our bright-horse shirt featured in the Feb 2014 issue of Motherhood Magazine? The relaxed open-shirt look is a refreshing way to style our shirts!
Carol was featured in the December issue of Young Parents!! Read about her fashion tips for children and dressing up lil S!! So proud of my big sis! Thanks Young Parents!
Doesn't the red background bring out the lovely honeydew hue in this party frock? Thanks Motherhood Magazine for the feature in your August 2013 issue!
Our Lily dress is featured in the February issue of Young Parents, uniquely styled as a top! #themanywaystowearEllyThanks Young Parents for the feature!
Our Twinkle in Pink Lillybelle was featured in the Feb 2013 issue of Motherhood magazine! We absolutely love the vintage print and we're glad that Motherhood did too! Thanks Motherhood!
