Little Steps Asia - Guide To Going Local in Singapore
Thank you Little Steps Asia for the shoutout! Read more here:  
The Best Options for Baby Hampers in Singapore
    Thank you for the mention!
The 8 Best Options for Baby Gifts in Singapore
Thank you for featuring us as one of the best baby gift stores in Singapore!
Best In SG Feature
Thank you to BestInSingapore for featuring us in the article " The Top 8 Shops for the Best Baby Gifts in Singapore"!
The Finder Singapore, 16 September 2019
     Thank you for featuring us in #FinderSGFaves 2019: Shop For EXCEPTIONAL Kids Clothing At This Singaporean-Owned Store
The Straits Times, 6 Apr 2017
                          We are honoured to be featured on the cover of The Straits Times Life, April 6, 2017 and in the feature "Kitting out Kids"! Thanks Melissa Heng for the...
The Business Times, 11 March 2017
Very honoured to be featured in the Business Times about following my dream.  "...Have the courage to dream big and at the same time, know that running a business requires realistic and practical (and sometimes small) steps to get there."...
Expat Living Reader Awards 2016
Won 2nd Place as "Favourite Children's Fashion Provider" in Expat Living Awards
Lianhe Zaobao, 27 March 2016
We woke up on Easter morning to texts from friends who spotted us in Lianhe Zaobao! The article mentioned how Boutiques Fair Singapore helped Elly and other brands kickstart their businesses. Back in 2011, Carol (黄素贞) and I (黄素金) had...
Sassy Mama, "Top 10 Cheongsams and Kids Clothes for CNY 2016", Jan 2016
We're glad to be featured in the article "Top 10 Cheongsams and Kids’ Clothes for CNY 2016" by Sassy Mama. Thanks Sassy Mama!
Young Parents Jun 2014
We're delighted that Elly has been featured as one of the well-loved children's fashion brands in Singapore in the June 2014 issue of Young Parents! Thanks Young Parents!
Motherhood Jun 2014
Spotted our Twinkle dress in Paisley and our Garden Gnome shirt in the June 2014 issue of Motherhood magazine! The bright colours are perfect for the summer holidays!!
Sassy Mama Award Winners 2014
Elly was voted Best Children’s Clothing Boutique by Sassy Mama readers!
Motherhood Feb 2014
Did you see our bright-horse shirt featured in the Feb 2014 issue of Motherhood Magazine? The relaxed open-shirt look is a refreshing way to style our shirts! 
Urban Jan 2014
Our CNY cheongsam in white horses was featured on 24 January 2014 in URBAN! Thanks Urban!
Young Parents, Dec 2013
Carol was featured in the December issue of Young Parents!! Read about her fashion tips for children and dressing up lil S!! So proud of my big sis! Thanks Young Parents! 
Motherhood Aug 2013
Doesn't the red background bring out the lovely honeydew hue in this party frock? Thanks Motherhood Magazine for the feature in your August 2013 issue!
Bazaar Junior Jun 2013
We are thrilled to be featured in BAZAAR Junior's June 2013 issue as a Singapore designer they love! 
Young Parents Mar 2013
Our cheongsams were featured in the March 2013 issue of Young Parents! Thanks Young Parents!
Young Parents Feb 2013
Our Lily dress is featured in the February issue of Young Parents, uniquely styled as a top! #themanywaystowearEllyThanks Young Parents for the feature!  
Motherhood Feb 2013
Our Twinkle in Pink Lillybelle was featured in the Feb 2013 issue of Motherhood magazine! We absolutely love the vintage print and we're glad that Motherhood did too! Thanks Motherhood!