The Elly Blog

Welcome to our new store at #02-31/33! Last week was a mess! The week flew by as we sorted out new products, managed renovations, cleaned the store and displayed everything in time to open yesterday (Sat 31st Oct)! But we did...

THIS picture. I love that Lil E is now big enough to run around to be the new in-house Elly model! I love that we can re-focus on pretty baby clothing all over again. (It's so much easier designing with...

Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous! Our signature cheongsam in 8 fabric designs Our Mandarin-Collared Shirts in 7 fabric designs (6 prints and 1 plain...

One of the things we love about Chinese New Year is that we get to design our own fabric prints for the collection. It's one of the more enjoyable parts of our work but also sometimes one of the most challenging....