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As seen on CNA Lifestyle: The Elly Store's Dear Singapore Collection
Discover how our Dear Singapore collection was spotlighted for SG60
Singapore-inspired Wardrobe
Celebrate Singapore with hand-drawn prints inspired by iconic moments, local favourites, and Disney magic.
Our Dear Singapore collection brings comfort, style, and heritage to the whole family.
Shop our Bestselling Kids' Shoes
Elevate your little ones everyday outfits with a new pair of adorable footwear!
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Thoughtful and Timeless Kidswear from Singapore’s Leading Children’s Brand
Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.