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Our Bestsellers
Our super soft, breathable and anti-allergenic pillow is like a dream come true for kids (and adults too)!
Our Dear Singapore collection celebrates the people, places, and moments that define life on our Little Red Dot.
Shop International Brands of Kids' Shoes
Elevate your little ones everyday outfits with a new pair of adorable footwear!
As seen on CNA Lifestyle: The Elly Store's Dear Singapore Collection
Discover how our Dear Singapore collection was spotlighted for SG60
Thoughtful and Timeless Kidswear from Singapore’s Leading Children’s Brand
Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.
30-days exchange
Exchange within 30 days to receive store credit. Terms apply.
Worldwide shipping
Ships to over 20 countries. Rates available at checkout.
Support
Mon to Fri: 9 am to 5 pm at (65) 9628 1037