As seen on CNA Lifestyle: The Elly Store's Dear Singapore Collection
Discover how our Dear Singapore collection was spotlighted for SG60
Singapore-inspired Wardrobe
Celebrate Singapore with hand-drawn prints inspired by iconic moments, local favourites, and Disney magic.
Our Dear Singapore collection brings comfort, style, and heritage to the whole family.
Every step feels like a breeze
Elevate your little ones everyday outfits with a new pair of adorable footwear!
Earn your elly rewards
A little goes a long way. Simply create an account and start earning points right away—exciting rewards are waiting for you!
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Thoughtful and Timeless Kidswear from Singapore’s Leading Children’s Brand
Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.
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