Slideshow Image 1
Slideshow Image 2
Slideshow Image 3
Slideshow Image 4
Slideshow Image 5

Our Bestselling Bamboo Range

Baby pillows with animal print
Bamboo Pillows

Our super soft, breathable and anti-allergenic pillow is like a dream come true for kids (and adults too)!

Bamboo Swaddles & Blankets

Breathable and silky, our bamboo swaddles and blankets keep babies snug and comfortable all day long.

Short-Sleeve Pyjamas Set - Rain And Cozy | The Elly Store
Bamboo Pyjamas

Light, cooling and cosy, our bamboo pyjamas are perfect for dreamy nights and lazy mornings at home.

Exclusive Disney | elly collections

The Elly Store | Polo Tee - Shophouse Mickey
Mickey Go Local

Celebrate Singapore icons with playful Mickey prints that bring heritage and Disney magic together.

Varsity Tee - Team Stitch
Personalisable Varsity Tees

Add your child’s name to our sporty Stich and Angel Varsity Tees for the whole family!

Colette Dress - Enchanted Belle
Disney Princess

From twirl-worthy dresses to dreamy details, our Disney Princess collection makes every day feel like a fairy tale.

Shop International Brands of Kids' Shoes

Elevate your little ones everyday outfits with a new pair of adorable footwear!

78 products

Tip Toey Joey

View the collection
Children's shoes and sandals on pink background.

62 products

Native

View the collection
Native Collection shoes in various colors

43 products

Salt-Water Sandals

View the collection
Saltwater sandals on a picnic blanket

featured on
ST monogram
The Business Times Logo
Harper's Bazaar Magazine Logo
Lianhe Zaobao Logo
The Sunday Times Logo
The New Paper Logo
Best in Singapore Logo
Best Florist Reviews Logo
Expat Living Reader Awards 2016 Runner-Up Award
Little Steps Asia Logo
Flower Delivery Reviews logo with floral wreath
Insider's Guide for Expats in Singapore
Sassy Mama Logo
Young Parents Logo
Girl in swimsuit, Come Out & Play
Sassy Mama Awards 2014 Winner
Mother & Baby magazine logo
Time Out Singapore logo

As seen on CNA Lifestyle: The Elly Store's Dear Singapore Collection

Discover how our Dear Singapore collection was spotlighted for SG60

View Article

Thoughtful and Timeless Kidswear from Singapore’s Leading Children’s Brand

Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.

30-days exchange

Exchange within 30 days to receive store credit. Terms apply.

Worldwide shipping

Ships to over 20 countries. Rates available at checkout.

Support

Mon to Fri: 9 am to 5 pm at (65) 9628 1037