Sweetheart Mary Jane - Tapioca (Baby)
For first walkers · Roomy FreeToGrow™ toe box · Soft leather
Choosing a size
Measure the longer foot and use the Tip Toey Joey size chart.
Between sizes, choose the larger one.
Try them on at The Elly Store, One Holland Village.
Exchanges within 30 days (exchange or store credit only, no cash refunds).
Shoes must be unworn and in their original box.
The Tip Toey Joey Sweetheart Mary Jane in Tapioca is the quintessential classic for formal occasions and milestones. This elegant cream-toned shoe features signature heart-shaped laser cut-outs on the toe, blending timeless style with orthopedic support. Designed to foster independence, the adjustable velcro strap makes it easy for little ones to start putting on their own shoes.
Key Features:
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Heart Cut-out Detail: Decorative laser-cut hearts on the toe box for a premium, boutique aesthetic.
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FreetoGrow™ Wide Toe Box: Supports natural foot spreading and healthy growth, mimicking a barefoot feel.
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ThintoFeel™ Minimalist Soles: Zero-drop, ultra-thin soles that allow babies to feel the ground for better balance and sensory feedback.
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Stretch & Stay™ Heel: Features an internal elastic heel that gently hugs the foot so shoes stay on securely.
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Premium Leather: Made from REACH-compliant, extra-soft leather with a breathable cotton lining to prevent sweating.
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Flex & Grip™ Sole: A highly flexible, non-slip natural rubber sole that moves with every step.
Thanks to the wide, foot-shaped FreeToGrow™ design, there is no need to buy a bigger size for growing room. Go by your child's measurement, not by sizes from other brands.
- Measure the longer foot while your child stands, from heel to longest toe.
- Match it to the Tip Toey Joey size chart.
- When trying on, allow about a thumb's width (around 1 cm) at the toes.
- The heel should not slip, and the shoe should bend easily at the ball of the foot.
- If one foot is bigger, choose the size for the larger foot.
- Check the fit every 2 to 3 months, as little feet grow quickly.
FreeToGrow™ toe box: wider and foot-shaped, so toes can lie straight and move freely.
Stretch&Stay™ heel: on first-walker styles, an elastic heel gently holds the shoe in place and makes it easier to put on.
Thin, flexible sole: bends with the foot, so walking feels closer to barefoot.
Grippy rubber sole: soft natural rubber for everyday floors and pavements.
Leather styles: extra-soft bovine leather made within REACH international safety criteria, a breathable leather lining, a leather-lined insole and a flexible natural rubber sole.
Green range (canvas styles): recycled canvas and rubber.
The description above lists the details for this style.
Wipe with a damp cloth and mild soap. Do not soak, bleach or machine wash. Air dry in the shade, away from direct heat.
Soft leather can wear faster on rough outdoor surfaces such as concrete and gravel.
Orders are dispatched within 1 to 3 working days.
Delivery by standard courier takes 1 to 3 working days after dispatch.
Self-collection is available at The Elly Store @ One Holland Village and The Elly Office.
Exchanges
Items can be exchanged or converted to store credit within 30 days of purchase, with no cash refunds. Shoes must be unworn and in their original box. Sale items cannot be exchanged.
Read our shipping policy and exchange policy.
Why parents choose Tip Toey Joey
Wide and foot-shaped, so little toes can spread and move freely.
An elastic heel that holds the shoe in place and slips on easily.
Bends with the foot, so walking feels closer to barefoot.
Soft natural rubber with grip for everyday floors.
- Since 2018Selling Tip Toey Joey in Singapore
- Over 10,000 pairssold to Singapore families
- Try them onThe Elly Store, One Holland Village
Tip Toey Joey makes foot-shaped shoes in Brazil for babies and children, with roomy toes and soft, flexible soles. In the brand's words, every in-built feature is designed to support natural foot development.
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