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Our Dear Singapore collection made headlines!
A heartfelt thank you to The Straits Times for featuring our Dear Singapore collection in their round-up of SG60 must-haves! We’re so proud to be part of Singapore’s milestone celebration!
Customer Favourites Loved across every collection The pieces parents keep coming back for - one standout from each of our thoughtfully curated categories. Jellycats Cuddly...
Part 1, Jerseys & Disney Four seasons, one collection This year feels different for us. We're entering a brand new zodiac calendar after 12 years...
eLLY Christmas Gift Guide 2025 The joy of giving, wrapped with love Get ideas on what to give baby's first Christmas, kids 2 to 6 years...
