30-Day Easy Exchange
Change your mind? Exchange within 30 days for store credit - no questions asked.
Free Shipping in Singapore
On orders over $100. Ships to 20+ countries - rates at checkout.
Here to Help
Mon–Fri, 9am–5pm SGT. Call or WhatsApp us at (65) 9628 1037.
Thoughtful Kidswear from Singapore's Trusted Children's Brand
Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.
Prints with a story, pieces with a heart.
From Dear Singapore heritage motifs to Disney magic reimagined for Asian families, every Elly piece starts on a sketchpad. Premium fabrics, considered silhouettes and little details you only notice when your child is twirling, climbing or curled up in your arms.
Shop Clothing
Thoughtful little edits for big moments.
Curated gift sets, memory boxes and newborn bundles that feel as special to give as they are to receive. Soft layers, personalisation where it matters, and that Elly box you'll want to keep long after the ribbon is untied.
Explore Gifting
Little feet, big adventures.
We've tried, tested and lived in these shoes with our own children. From Bobux in New Zealand to Tip Toey Joey from Brazil, every pair is chosen for comfort, movement and the moments you'll photograph again and again.
Shop Shoes
Disney storytelling meets Elly style.
Disney | elly brings together storytelling and style — familiar characters, unexpected colour palettes and silhouettes made for Asian climates and real kid-life. For twinning days, park trips and every ordinary Tuesday in between.
Shop Disney | ellyThe Softest Start
Premium bamboo essentials designed for delicate skin, peaceful sleep, and the everyday moments that matter most.
Every First Deserves to be Remembered
Give more than a gift. Give a story worth keeping.
From the first time they came home to the day they blew out their birthday candles — every milestone deserves to be celebrated. Explore our curated collections of baby gift sets, personalised birthday gifts for kids, and Disney-inspired holiday pieces designed to mark the moments that matter most.
Baby Gift Sets
Thoughtfully curated sets from $80 — bamboo essentials, personalised keepsake boxes and milestone cards, beautifully packaged and ready to give.
Shop Baby Gift Sets →
Personalisable Birthday Gifts
Varsity tees, robes, pullovers and bombers — each personalised with a name, number or patch. The gift they'll actually want to wear again and again.
Shop Birthday Gifts →
Disney Holidays
Mickey, Minnie, Stitch, Zootopia and more — designed for family twinning, park adventures and the holiday photos you'll frame forever.
Shop Disney | elly →Make it truly theirs. Baby gift sets, keepsake boxes, robes, tees and pullovers can all be personalised with a name, number or embroidery. Select your item and choose your personalisation at checkout.
Stories, Guides & Seasonal Edits
Top 10 Customer Favourites — March 2026
From twirl-worthy CNY dresses and Zootopia tees to snuggly Jellycat companions and Disney baby essentials — discover the top 10 pieces families loved most this March.
Read More →
Which KEEN Should You Choose?
Not all kids' sandals are made equal. Whether your little one is a water baby, a trail-blazer or a casual adventurer — here's your guide to finding the perfect KEEN fit.
Read More →
Bamboo Muslin or Premium Jersey Cotton?
Both fabrics are beautiful. Both are made to the same elly standard. The question isn't which is better — it's which is right for your baby, your nursery, and how you like to use a blanket.
Read More →featured on
