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As seen on CNA Lifestyle: The Elly Store's Dear Singapore Collection
Discover how our Dear Singapore collection was spotlighted for SG60
Thoughtful Kidswear from Singapore's Trusted Children's Brand
Founded by sisters in Singapore, The Elly Store designs timeless kidswear, curates award-winning shoes, and brings beloved Disney characters to life in stylish collections.
Our Design
Prints with a story, pieces with a heart.
From Dear Singapore heritage motifs to Disney magic reimagined for Asian families, every Elly piece starts on a sketchpad. Premium fabrics, considered silhouettes and little details you only notice when your child is twirling, climbing or curled up in your arms.
Our Gifting Collections
Thoughtful little edits for big moments.
Curated gift sets, memory boxes and newborn bundles that feel as special to give as they are to receive. Soft layers, personalisation where it matters, and that Elly box you'll want to keep long after the ribbon is untied.
Our Shoes
Little feet, big adventures.
We've tried, tested and lived in these shoes with our own children. From Bobux in New Zealand to Tip Toey Joey from Brazil, every pair is chosen for comfort, movement and the moments you'll photograph again and again.
Disney | elly
Disney storytelling meets Elly style.
Disney | elly brings together storytelling and style — familiar characters, unexpected colour palettes and silhouettes made for Asian climates and real kid-life. For twinning days, park trips, cruise adventures and every ordinary Tuesday in between.
Our Bamboo Essentials
Sustainably crafted from premium bamboo for the softest touch against delicate skin.
