We design every elly piece with intention - from our Dear Singapore heritage collections to Disney magic reimagined for Asian families.

Premium fabrics, thoughtful details, and designs made to be treasured, not just worn.

Curated gift sets, memory boxes, and thoughtful pieces for every milestone - from newborn welcomes to school-year celebrations.

Premium packaging, personalised touches, and gifts that become family keepsakes.

We've searched globally for children's shoes that meet our standards: exceptional quality, proven comfort, and designs worthy of your
keepsake moments. From award-winning Bobux from New Zealand to beloved Tip Toey Joey from Brazil, every brand chosen with care.

Disney | Elly blends timeless Disney storytelling with Elly’s signature prints, premium fabrics, and playful yet refined design.

Our super soft, breathable and anti-allergenic pillow is like a dream come true for kids (and adults too)!

Breathable and silky, our bamboo swaddles and blankets keep babies snug and comfortable all day long.

Light, cooling and cosy, our bamboo pyjamas are perfect for dreamy nights and lazy mornings at home.