Our Brands

 


OUR IN-HOUSE BRAND | ELLY

elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children's clothes and fashion without compromising on comfort and practicality. Well-known for its Chinese New Year twinning kids outfits, elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.

elly collaborates with The Walt Disney Company Southeast Asia to bring you Disney x elly clothing for children from newborns up to 12 years - and blankets, swaddles and bibs for baby gifts. You can find characters such as Mickey Mouse, Classic Pooh, Lion King and Jungle Book.

 


 

Our shoes cater to children from ages 6 months up to 12 years. Our range of international shoe brands are carefully curated and specially handpicked for their design, comfort and functionality to suit these many occasions. They are suitable for different occasions – from babies learning to walk, toddlers who are more confident walkers, shoes for everyday use, weekend wandering, formal occasions and water-play or beach-play.

 



Bensimons
Old Soles
Biomecanics
Pediped
Bobux
Salt-Water Sandals
Castell
Tip Toey Joey
Itsy Cotton
Trumpette Socks
Native

 

 

 


Our shoes cater to children from ages 6 months up to 12 years. Our range of international shoe brands are carefully curated and specially handpicked for their design, comfort and functionality to suit these many occasions. They are suitable for different occasions – from babies learning to walk, toddlers who are more confident walkers, shoes for everyday use, weekend wandering, formal occasions and water-play or beach-play. 




Bigjigs
Learn and Grow Toys
Cinnamon Art Stories
Lubulona
CollectA
Magna-Tiles
Connetix
New Classic Toys
Crazy Forts
Peaceable Kingdom
Crocodile Creek
Petit Collage
Dëna
Sentosphere
EDX Education
Smart Games
eeBoo
Star Papaya Storybox
eitech
Teifoc
Green Toys
Tenderleaf
Gummybox
Three Wood Shop
HABA
Tickle Your Senses
IVI Play Rugs
Tiger Tribe
Janod
Toobs
Jellystone Designs
Waytoplay

 

 

 

 

Avanchy
Miniware
Grabease
Nodspark
Marcus & Marcus