{"title":"Sale","description":"\u003cp\u003eLooking for a great deal? Discover discounted baby clothing, children's outfits, shoes, toys and gifts from The Elly Store. Shop past-season favourites, Disney collections, baby essentials and premium children's footwear at reduced prices while stocks last.\u003c\/p\u003e\n\u003cp\u003eOur sale includes clothing for babies, toddlers and children, matching family outfits, first walker shoes, baby gift sets and everyday essentials from carefully selected brands. New markdowns are added throughout the year, so check back often for the latest offers. Shop before your favourite sizes sell out. \u003c\/p\u003e","products":[{"product_id":"ruffysandal-metallicsalmon","title":"Ruffy Sandal - Metallic Salmon (Baby)","description":"\u003cp\u003eTip Toey Joey Ruffy sandal in Metallic Salmon for first walkers has closed heels, but its velcro straps with ruffle detail opens completely, making it easy on and off on all foot types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFreetoGrow™ wide toe box allows toes to spread and grow freely as if they were barefoot, promoting a natural and healthy development of the foot\u003c\/li\u003e\n\u003cli\u003eBarefoot concept, ThintoFeel™ minimalist soles, with no heels, to promote sensory inputs from the lumps and bumps of the ground\u003c\/li\u003e\n\u003cli\u003eEasy to put on, the original Stretch\u0026amp;Stay™ elastic heels gently hold the shoe in place so first walkers are safe and free to move and explore their first steps\u003c\/li\u003e\n\u003cli\u003eAdjustable velcro closure that embrace all types of little feet\u003c\/li\u003e\n\u003cli\u003eREACH compliant extra soft leather\u003c\/li\u003e\n\u003cli\u003eSoft breathable cotton so little feet won't sweat\u003c\/li\u003e\n\u003cli\u003eBiodegradable and antibacterial leather-lined insole\u003c\/li\u003e\n\u003cli\u003eFlexible and non-slip Flex \u0026amp; Grip™ natural rubber sole\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tip Toey Joey","offers":[{"title":"EU20","offer_id":47342767505658,"sku":"7899317338844","price":63.2,"currency_code":"SGD","in_stock":false},{"title":"EU21","offer_id":37736039973060,"sku":"7899317338851","price":63.2,"currency_code":"SGD","in_stock":true},{"title":"EU22","offer_id":37736040005828,"sku":"7899317335034","price":63.2,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":37736040038596,"sku":"7899317338868","price":63.2,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/77.webp?v=1777446691"},{"product_id":"feedingspoon-lucas","title":"Feeding Spoon - Lucas","description":"\u003cp\u003eMarcus \u0026amp; Marcus Feeding Spoon has an easy grip handle, moulded from BPA and Phthalate free materials. 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With a Peter Pan collar, this short-sleeve dress is ultra soft and comfy for CNY celebrations!\u003c\/p\u003e\n\u003ch5\u003eSize and Fit\u003c\/h5\u003e\n\u003cp\u003eOur measurements are taken laid flat and are subjected to a 0.5 allowance.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eChest\u003cbr\u003e(cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLength\u003cbr\u003e(cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e23\u003c\/td\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e6M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e24\u003c\/td\u003e\n\u003ctd\u003e38\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e9M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25\u003c\/td\u003e\n\u003ctd\u003e41\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e12M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e26\u003c\/td\u003e\n\u003ctd\u003e43\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e18M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2Y\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e28\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3Y\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e49\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e4Y\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e30\u003c\/td\u003e\n\u003ctd\u003e51\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbr\u003e\n\u003ch5\u003eCare and Composition\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 95% cotton, 5% spandex. Skirt: polyester tulle overlay\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003cbr\u003e- Handwash or cold machine wash recommended. For best results, place in mesh bag before machine wash.\u003cbr\u003e- Wash with similar colours\u003cbr\u003e- Do not bleach, dry clean or soak\u003c\/p\u003e","brand":"Elly","offers":[{"title":"3M","offer_id":44289297842426,"sku":"6063932545616","price":20.0,"currency_code":"SGD","in_stock":true},{"title":"6M","offer_id":44289297875194,"sku":"4251640121716","price":20.0,"currency_code":"SGD","in_stock":false},{"title":"9M","offer_id":44289297907962,"sku":"4915137036470","price":20.0,"currency_code":"SGD","in_stock":true},{"title":"12M","offer_id":44289297940730,"sku":"1214944705924","price":20.0,"currency_code":"SGD","in_stock":false},{"title":"18M","offer_id":44289297973498,"sku":"1735374691941","price":20.0,"currency_code":"SGD","in_stock":false},{"title":"2Y","offer_id":44289298006266,"sku":"9156386011824","price":20.0,"currency_code":"SGD","in_stock":false},{"title":"3Y","offer_id":44289298039034,"sku":"5878444542500","price":20.0,"currency_code":"SGD","in_stock":false},{"title":"4Y","offer_id":44289298071802,"sku":"7016830462157","price":20.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Claradressred.jpg?v=1789898441"},{"product_id":"ladies-nicole-pants-pastel-blue","title":"Ladies Nicole Pants - Pastel Blue","description":"\u003cp\u003eThe Ladies Nicole Pants in Pastel Blue are easy, comfortable pants with a ribbon detail and side pockets, made to pair with our printed ladies' tops for Chinese New Year and beyond. Made from 100% cotton, they stay breathable through a long, warm day of visiting, and they also come in a matching girls' size.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFlat front with an elastic back waist, for a neat look with a little give\u003c\/li\u003e\n\u003cli\u003eRibbon detail for a polished finish\u003c\/li\u003e\n\u003cli\u003eSide pockets\u003c\/li\u003e\n\u003cli\u003eMatches the girls' \u003ca href=\"\/products\/nicole-pants-pastel-blue\"\u003eNicole Pants in Pastel Blue\u003c\/a\u003e (6Y to 14Y)\u003c\/li\u003e\n\u003cli\u003e100% cotton, breathable for Singapore weather\u003c\/li\u003e\n\u003cli\u003eLength: 87.5 cm (S) to 93.5 cm (XL)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSize and Fit\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Flat front with an elastic back waist. Choose your usual size.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eModel 1 is 156 cm tall and wears S with the \u003ca href=\"\/products\/ladies-marie-top-cream-lucky-coins\"\u003eLadies Marie Top in Cream Lucky Coins\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003eModel 2 is 161 cm tall and wears S with the \u003ca href=\"\/products\/ladies-marie-top-cream-lucky-coins\"\u003eLadies Marie Top in Cream Lucky Coins\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to read this chart:\u003c\/strong\u003e Waist is measured flat across the garment, so double it for the full measurement. Measurements may vary by up to 1.3 cm (0.5\").\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eWaist, flat (cm)\u003c\/th\u003e\n\u003cth\u003eLength (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eS\u003c\/th\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003ctd\u003e87.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eM\u003c\/th\u003e\n\u003ctd\u003e36\u003c\/td\u003e\n\u003ctd\u003e89.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eL\u003c\/th\u003e\n\u003ctd\u003e38\u003c\/td\u003e\n\u003ctd\u003e91.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eXL\u003c\/th\u003e\n\u003ctd\u003e40\u003c\/td\u003e\n\u003ctd\u003e93.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eCare and Composition\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% cotton.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or cold machine wash.\u003c\/li\u003e\n\u003cli\u003eWash with similar colours.\u003c\/li\u003e\n\u003cli\u003eDo not bleach, dry clean or soak.\u003c\/li\u003e\n\u003cli\u003eHang to dry in the shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eAre these pants true to size?\u003c\/h3\u003e\n\u003cp\u003eYes. The back of the waist is elastic, so there is a little give. Choose your usual size. To double-check, lay a similar pair of pants you already own flat, measure across the waist and compare it with the chart.\u003c\/p\u003e\n\u003ch3\u003eWhat tops go with these pants?\u003c\/h3\u003e\n\u003cp\u003ePastel Blue pairs well with blue and teal prints, such as the \u003ca href=\"\/products\/ladies-peony-fitted-top-yellow-blue-mosaic\"\u003eLadies Peony Fitted Top in Yellow Blue Mosaic\u003c\/a\u003e or the \u003ca href=\"\/products\/ladies-marie-top-cream-lucky-coins\"\u003eLadies Marie Top in Cream Lucky Coins\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eCan my daughter and I match?\u003c\/h3\u003e\n\u003cp\u003eYes. The girls' \u003ca href=\"\/products\/nicole-pants-pastel-blue\"\u003eNicole Pants in Pastel Blue\u003c\/a\u003e come in 6Y to 14Y, so you can wear the same pants and pick tops in the same print.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"S","offer_id":44289391493370,"sku":"4244445226731","price":25.0,"currency_code":"SGD","in_stock":false},{"title":"M","offer_id":44289391526138,"sku":"4780819091807","price":25.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":44289391558906,"sku":"8873089533262","price":25.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":44289391591674,"sku":"5219627539151","price":25.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/DSC_3674_0e0245cf-a8de-4e59-947b-c1e2fd6d68c6.webp?v=1768371910"},{"product_id":"poppy-shorts-white","title":"Poppy Shorts - White","description":"\u003cp\u003eOur Poppy shorts in White are designed to match our colourful printed blouses throughout the year for any occasion. 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