{"title":"LUMI Move","description":"\u003cp\u003eLUMI Move is a Singapore-born kids' shoe brand created by two mums. Every pair is designed for natural movement, with a roomy toe shape, a flexible zero-drop sole and a secure adjustable strap. Choose the glittery Princess Sandals for parties and special days, or the waterproof Jelly Shoes for pool, beach and everyday play. Princess and Jelly use separate size charts, so measure your child's foot first.\u003c\/p\u003e","products":[{"product_id":"lumi-move-princess-sandals-pixie-pink","title":"Princess Sandals - Pixie Pink","description":"\u003cp\u003e\u003cimg\u003eThe LUMI Move Princess Sandals in Pixie pink have a soft glitter finish and a metal-look buckle, on a shoe that is still made for running around. Designed by two Singapore mums for confident walkers, they are lovely for birthday parties, weddings, festive visiting and everyday weekend outings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy we love the Princess\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoomy toe shape gives little toes space for natural movement\u003c\/li\u003e\n\u003cli\u003eZero-drop sole keeps the heel and forefoot at the same level\u003c\/li\u003e\n\u003cli\u003eFlexible through the forefoot, so it bends as your child walks and runs\u003c\/li\u003e\n\u003cli\u003eAdjustable hook-and-loop strap for a secure fit and quick on and off\u003c\/li\u003e\n\u003cli\u003ePadded heel with a soft PU lining and insole\u003c\/li\u003e\n\u003cli\u003eHalf-sun print on the soles helps little ones match left and right by themselves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eQuick answers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age are the Princess Sandals for?\u003c\/strong\u003e\u003cbr\u003eThey suit confident walkers from preschool to early primary, roughly ages 2 to 7. Choose by foot length rather than age: Princess sizes 24 to 29 fit feet up to 16.4 cm to 19.4 cm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan she wear them to the pool or beach?\u003c\/strong\u003e\u003cbr\u003eNo. The Princess is not made for water play or long wet use. For splashy days, choose the waterproof \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Jelly Shoes\"\u003eLUMI Move Jelly Shoes\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eLUMI Move is a Singapore-born brand created by two mums. Explore the full \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Singapore\"\u003eLUMI Move collection\u003c\/a\u003e, or shop all \u003ca href=\"https:\/\/www.theellystore.com\/collections\/confident-walkers\" title=\"Shoes for confident walkers\"\u003eshoes for confident walkers\u003c\/a\u003e.\u003c\/p\u003e","brand":"LUMI Move","offers":[{"title":"EU24","offer_id":67935724110074,"sku":"2026000000015","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU25","offer_id":67935724142842,"sku":"2026000000022","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU26","offer_id":67935724175610,"sku":"2026000000039","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU27","offer_id":67935724208378,"sku":"2026000000046","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU28","offer_id":67935724241146,"sku":"2026000000053","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU29","offer_id":67935724273914,"sku":"2026000000060","price":69.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/lumi-move-princess-sandals-pixie-pink-side.jpg?v=1792908656"},{"product_id":"lumi-move-princess-sandals-skye-blue","title":"Princess Sandals - Skye Blue","description":"\u003cp\u003eThe LUMI Move Princess Sandals in Skye blue have a soft glitter finish and a metal-look buckle, on a shoe that is still made for running around. Designed by two Singapore mums for confident walkers, they are lovely for birthday parties, weddings, festive visiting and everyday weekend outings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we love the Princess\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRoomy toe shape gives little toes space for natural movement\u003c\/li\u003e\n\u003cli\u003eZero-drop sole keeps the heel and forefoot at the same level\u003c\/li\u003e\n\u003cli\u003eFlexible through the forefoot, so it bends as your child walks and runs\u003c\/li\u003e\n\u003cli\u003eAdjustable hook-and-loop strap for a secure fit and quick on and off\u003c\/li\u003e\n\u003cli\u003ePadded heel with a soft PU lining and insole\u003c\/li\u003e\n\u003cli\u003eHalf-sun print on the soles helps little ones match left and right by themselves\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eQuick answers\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat age are the Princess Sandals for?\u003c\/strong\u003e\u003cbr\u003eThey suit confident walkers from preschool to early primary, roughly ages 2 to 7. Choose by foot length rather than age: Princess sizes 24 to 29 fit feet up to 16.4 cm to 19.4 cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan she wear them to the pool or beach?\u003c\/strong\u003e\u003cbr\u003eNo. The Princess is not made for water play or long wet use. For splashy days, choose the waterproof \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Jelly Shoes\"\u003eLUMI Move Jelly Shoes\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eLUMI Move is a Singapore-born brand created by two mums. Explore the full \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Singapore\"\u003eLUMI Move collection\u003c\/a\u003e, or shop all \u003ca href=\"https:\/\/www.theellystore.com\/collections\/confident-walkers\" title=\"Shoes for confident walkers\"\u003eshoes for confident walkers\u003c\/a\u003e.\u003c\/p\u003e","brand":"LUMI Move","offers":[{"title":"EU24","offer_id":67935725748474,"sku":"2026000000077","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU25","offer_id":67935725781242,"sku":"2026000000084","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU26","offer_id":67935725814010,"sku":"2026000000091","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU27","offer_id":67935725846778,"sku":"2026000000107","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU28","offer_id":67935725879546,"sku":"2026000000114","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU29","offer_id":67935725912314,"sku":"2026000000121","price":69.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/lumi-move-princess-sandals-skye-blue-side_2b9be6b7-72cb-4199-b7d1-917a05dc6ffb.jpg?v=1792912772"},{"product_id":"lumi-move-princess-sandals-soleil-gold","title":"Princess Sandals - Soleil Gold","description":"\u003cp\u003eThe LUMI Move Princess Sandals in Soleil gold have a soft glitter finish and a metal-look buckle, on a shoe that is still made for running around. Designed by two Singapore mums for confident walkers, they are lovely for birthday parties, weddings, festive visiting and everyday weekend outings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we love the Princess\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRoomy toe shape gives little toes space for natural movement\u003c\/li\u003e\n\u003cli\u003eZero-drop sole keeps the heel and forefoot at the same level\u003c\/li\u003e\n\u003cli\u003eFlexible through the forefoot, so it bends as your child walks and runs\u003c\/li\u003e\n\u003cli\u003eAdjustable hook-and-loop strap for a secure fit and quick on and off\u003c\/li\u003e\n\u003cli\u003ePadded heel with a soft PU lining and insole\u003c\/li\u003e\n\u003cli\u003eHalf-sun print on the soles helps little ones match left and right by themselves\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eQuick answers\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat age are the Princess Sandals for?\u003c\/strong\u003e\u003cbr\u003eThey suit confident walkers from preschool to early primary, roughly ages 2 to 7. Choose by foot length rather than age: Princess sizes 24 to 29 fit feet up to 16.4 cm to 19.4 cm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan she wear them to the pool or beach?\u003c\/strong\u003e\u003cbr\u003eNo. The Princess is not made for water play or long wet use. For splashy days, choose the waterproof \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Jelly Shoes\"\u003eLUMI Move Jelly Shoes\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eLUMI Move is a Singapore-born brand created by two mums. Explore the full \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Singapore\"\u003eLUMI Move collection\u003c\/a\u003e, or shop all \u003ca href=\"https:\/\/www.theellystore.com\/collections\/confident-walkers\" title=\"Shoes for confident walkers\"\u003eshoes for confident walkers\u003c\/a\u003e.\u003c\/p\u003e","brand":"LUMI Move","offers":[{"title":"EU24","offer_id":67935725945082,"sku":"2026000000138","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU25","offer_id":67935725977850,"sku":"2026000000145","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU26","offer_id":67935726010618,"sku":"2026000000152","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU27","offer_id":67935726043386,"sku":"2026000000169","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU28","offer_id":67935726076154,"sku":"2026000000176","price":69.95,"currency_code":"SGD","in_stock":true},{"title":"EU29","offer_id":67935726108922,"sku":"2026000000183","price":69.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/lumi-move-princess-sandals-soleil-gold-side.jpg?v=1792908565"},{"product_id":"lumi-move-jelly-shoes-sand-cream","title":"Jelly Shoes - Sand Cream","description":"\u003cp\u003eThe LUMI Move Jelly Shoes in Sand are a soft cream jelly that goes with everything, from swimsuits to school-holiday outfits. Lightweight, waterproof and easy to rinse clean, they are made for toddlers and young children who play hard in Singapore's heat and rain.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we love the Jelly\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWaterproof and quick to rinse after sand, pool or playground\u003c\/li\u003e\n\u003cli\u003eRoomy toe shape gives little toes space for natural movement\u003c\/li\u003e\n\u003cli\u003eZero-drop sole keeps the heel and forefoot at the same level\u003c\/li\u003e\n\u003cli\u003eSoft, flexible and lightweight for all-day wear\u003c\/li\u003e\n\u003cli\u003eAdjustable ankle strap keeps the shoe secure\u003c\/li\u003e\n\u003cli\u003eHalf-sun print on the soles helps little ones match left and right by themselves\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eQuick answers\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAre Jelly Shoes good for the pool, beach and holidays?\u003c\/strong\u003e\u003cbr\u003eYes. They are waterproof, lightweight and easy to rinse clean, so they work well for pools, beaches, water playgrounds and wet-weather outings. They are not sports shoes and do not give closed-toe protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs my child the same size in Jelly and Princess?\u003c\/strong\u003e\u003cbr\u003eNot always. The Jelly uses its own size chart (sizes 22 to 27 fit feet up to 13.7 cm to 16.9 cm), so measure first and check the Jelly chart under Fit and sizing.\u003c\/p\u003e\u003cp\u003eLUMI Move is a Singapore-born brand created by two mums. Explore the full \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Singapore\"\u003eLUMI Move collection\u003c\/a\u003e, or shop all \u003ca href=\"https:\/\/www.theellystore.com\/collections\/water-resistant\" title=\"Beachwear and water play shoes\"\u003ebeachwear and water play shoes\u003c\/a\u003e.\u003c\/p\u003e","brand":"LUMI Move","offers":[{"title":"EU22","offer_id":67935726174458,"sku":"2026000000190","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":67935726207226,"sku":"2026000000206","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU24","offer_id":67935726239994,"sku":"2026000000213","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU25","offer_id":67935726272762,"sku":"2026000000220","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU26","offer_id":67935726305530,"sku":"2026000000237","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU27","offer_id":67935726338298,"sku":"2026000000244","price":39.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/lumi-move-jelly-shoes-sand-cream-pair.jpg?v=1792908517"},{"product_id":"lumi-move-jelly-shoes-ocean-blue","title":"Jelly Shoes - Ocean Blue","description":"\u003cp\u003eThe LUMI Move Jelly Shoes in Ocean blue are a bright, cheerful jelly for pool days, beach holidays and rainy-day puddles. Lightweight, waterproof and easy to rinse clean, they are made for toddlers and young children who play hard in Singapore's heat and rain.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy we love the Jelly\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWaterproof and quick to rinse after sand, pool or playground\u003c\/li\u003e\n\u003cli\u003eRoomy toe shape gives little toes space for natural movement\u003c\/li\u003e\n\u003cli\u003eZero-drop sole keeps the heel and forefoot at the same level\u003c\/li\u003e\n\u003cli\u003eSoft, flexible and lightweight for all-day wear\u003c\/li\u003e\n\u003cli\u003eAdjustable ankle strap keeps the shoe secure\u003c\/li\u003e\n\u003cli\u003eHalf-sun print on the soles helps little ones match left and right by themselves\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eQuick answers\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAre Jelly Shoes good for the pool, beach and holidays?\u003c\/strong\u003e\u003cbr\u003eYes. They are waterproof, lightweight and easy to rinse clean, so they work well for pools, beaches, water playgrounds and wet-weather outings. They are not sports shoes and do not give closed-toe protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs my child the same size in Jelly and Princess?\u003c\/strong\u003e\u003cbr\u003eNot always. The Jelly uses its own size chart (sizes 22 to 27 fit feet up to 13.7 cm to 16.9 cm), so measure first and check the Jelly chart under Fit and sizing.\u003c\/p\u003e\u003cp\u003eLUMI Move is a Singapore-born brand created by two mums. Explore the full \u003ca href=\"https:\/\/www.theellystore.com\/collections\/lumi-move\" title=\"LUMI Move Singapore\"\u003eLUMI Move collection\u003c\/a\u003e, or shop all \u003ca href=\"https:\/\/www.theellystore.com\/collections\/water-resistant\" title=\"Beachwear and water play shoes\"\u003ebeachwear and water play shoes\u003c\/a\u003e.\u003c\/p\u003e","brand":"LUMI Move","offers":[{"title":"EU22","offer_id":67935726371066,"sku":"2026000000251","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":67935726403834,"sku":"2026000000268","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU24","offer_id":67935726436602,"sku":"2026000000275","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU25","offer_id":67935726469370,"sku":"2026000000282","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU26","offer_id":67935726502138,"sku":"2026000000299","price":39.95,"currency_code":"SGD","in_stock":true},{"title":"EU27","offer_id":67935726534906,"sku":"2026000000305","price":39.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/lumi-move-jelly-shoes-ocean-blue-pair.jpg?v=1792908496"}],"url":"https:\/\/www.theellystore.com\/collections\/lumi-move.oembed","provider":"The Elly Store","version":"1.0","type":"link"}