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The Elly Lookbook - From the very beginning

Posted on September 27 2013

We're about to launch a full collection next week on Children's Day.  As I was editing the photos for launch, I got all nostalgic (especially since I was on holiday and had all the time in the world to reminisce) and decided it was time to do a blog post about our past collections.

It all started with our first photoshoot in December 2009 which even starred Elliot (the "Elly Elephant" behind the logo, the name and the brand).

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Encouraged by the first shoot, I flew back from London for Chinese New Year in February 2010 and did a second shoot with even more dresses!

fairy tip toes

We finally relocated back to Singapore in October 2010 and decided to work on Elly full-time. Here's our very first shoot with Lil S in February 2011 (photos taken by Carol):

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August 2011 - Outdoor shoot with mofyphotos

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August 2011 - Studio shoot at The Studio Loft

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December 2011 - Studio shoot by mofyphotos

ELLY-106 ELLY-350 ELLY-360 ELLY-016 ELLY-239

February 2012 (Photos taken by Carol)

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July 2012  - Photos by Mish Koh Photography

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August 2012  - Outdoor shoot by Carol

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January 2013  - Outdoor shoot by mofyphotos

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Do you have a favourite from any of our collections? Do take part in our Facebook giveaway here!

x, Audrey

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