The Elly Blog

Designing Elly's CNY 2019 collection
Elly CNY 2019 marks our seventh Chinese New Year collection and our largest collection to date. Read about our design process as we put together this collection over the past few months!
Elly - Holiday 2016 collection
It was right around this time last year when we opened Elly number 2 (or larger Elly). Just when we thought we were settling down, we leapt into our expanded shoe range with 11 shoe suppliers and a whole host of...
What's new in June 2016
Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is just not enough days in a week or fortnight to be telling you about the new...
Elly turns 4!
Top picture: March 2012 #02-29; Bottom picture: November 2015 #02-31/33   Has it been four years already? March is always the month where we catch our breath and kick start our plans for the year.  Yes I know we are always 2...
Elly CNY 2016 - Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL STORE - The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will...
Colour your own dress or shirt!
Our New Collection just made it in time for Christmas shopping and it's especially for children who love art and craft!  We were so thrilled to see this wonderful idea from Hayley Crouse to colour your own fabric! At Elly,...
Presenting "The Horse Parade"
Our Signature Cheongsams in 6 fabric designs 1.  Cheongsam in Bright Horses 2. Cheongsam in Pastel Horses 3. Cheongsam in Red Horses 4. Cheongsam in White Horses 5. Cheongsam in Rainbow Horseshoe 6. Cheongsam in Horse Parade Our Mandarin-Collared Shirts...
A New Collection - Row Row Row Your Boat!
Anti-clockwise from top left: Ocean Creatures, Boats and Red Whales Once a year since 2011, we've always had a W-H-A-L-E series in our collection! 2011 saw pink and blue whales!  2012 brought in a pastel Out To Sea collection of...
Construction and Emergency Vehicles
Yea, I guess the title couldn't get anymore technical. No "Make-Believe" and all that airy-fairy cloud-in-the-sky fluffiness.  Bring on 'em fire engines and loaders pronto! These are going to be a hit with the boys!  Emergency Vehicles in Cream and...
Elly 2013 collection - Make-Believe
This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows the facets of childhood that we love best - children at play, dressing up as...
The Elly Lookbook - From the very beginning
We're about to launch a full collection next week on Children's Day.  As I was editing the photos for launch, I got all nostalgic (especially since I was on holiday and had all the time in the world to reminisce)...
Presenting "Absolutely Elly"
We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls   The store has a couple more designs not found in our album so make...