Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous!
Our signature cheongsam in 8 fabric designs
Our Mandarin-Collared Shirts in 7 fabric designs (6 prints and 1 plain red)
Our Boys’ Bermudas in 2 fabric designs (1 printed and 1 plain red)
Our Tinkerbell dress in 1 fabric design
Our Emily Dresses in 2 fabric designs
Our Baby Girl Onesies in 5 fabric designs
Our Little Slings in 5 fabric designs (2 sizes available) ($19 for both sizes)
Our Clutches for Mommies to match their little ones in 5 fabric designs ($29)
The Sibling Sets and how to wear the collection
This year's Chinese New Year celebration starts on a Thursday, which means we'll be having four, yes four (!!) days of parties and feasting! We love how this collection provides you with the option to mix and match the collection without having to buy identical designs
If you've got girls only, you've got the best selection!! You've got the choice of 8 cheongsams and 4 baby girl onesies! Plus, you don't have to choose a cheongsam to go with each baby onesie, you can opt for the Tinkerbell dress or the two Emily dress for CNY Day 2, 3 and 4!
If you've got boys and girls, you've got six fabric options (namely Home in two different combinations (Home shirt with red shorts or Red shirt with Home shorts), Swallows, Japanese Red Fans, Japanese Blue Fans and Lanterns) to choose from!
(We love this shot! Has a "kampung" feel to it, doesn't it?)
You can even mix between the prints because the colour range is complementary, and you don't have to pair a cheongsam with a shirt!If you've got boys only, this is the first time we're launching seven (yes 7!!!) outfits for you to choose from! Say YEA!!!!
So here's how to pre-order the collection. Please read the instructions very carefully so you don't miss out!
And of course with every celebration, there's a promotion!!! In celebration of our CNY 2015 launch, we're giving away a free ladies' clutch (worth $29) free with every $200 spent on pre-orders and also at the Elly store in Cluny Court on 10th and 11th January 2015.
I've been getting quite a fair bit of queries so I thought I'd update this post to reflect these queries!
1. Is the CNY 2015 fabric texture and thickness the same as the Horse Parade collection for CNY 2014?
No it's not. This year, we opted for a thinner, softer fabric which will be more comfortable for your children and yet, is thick enough to hold the structure of the cheongsam.
2. How do I pre-order your CNY collection? Is it available in the store on 6 Jan?
Please read the instructions above on how to pre-order. We accept pre-orders via email but the collection won't be available for purchase in the store until 10 am on Sat, 10 Jan 2015.
3. Is the Tinkerbell dress cut small?
We've put elastic at the back of this dress for this collection so this dress should be true to age with the elastic!
4. Can I choose which print I want for the launch promotion free gift?
Yes you can. Please choose from any one of the 5 prints (Japanese red fans, Japanese Blue Fans, Japanese Fuchsia fans, Home and Swallows).
5. Will I still receive the free gift (the clutch for mommies) if we reserve the clothing but do not pay and do not pick up from the store on 10th and 11th January?
The free gift is a launch weekend special so it will not be available for purchases from 12th January 2015.
6. Will we be able to purchase the collection online for pre-orders?
Unfortunately, pre-orders must be communicated via email at email@example.com for us to track them. Why do we take pre-orders? Because for those of you who are happy to purchase without seeing the actual pieces, we'd like to save you the trouble of having to queue up at the store just to pay. Our store isn't big and we only have one cash register and during peak season, the queues can be quite bad. Hence, pre-orders allow you to pay within 24 hours at your convenience and we will mail out your parcels in accordance with your choice of postage.
7. Will we be able to purchase online at all for this collection?
Yes, we will put a limited number of pieces for purchase online concurrent with the launch in the store at 10 am on 10th January 2015. Please note that the launch promotion* will not be available to those who are purchasing this collection on our website. (*Launch promotion - We're giving a free clutch worth $29 with every $200 spent via pre-orders and at the Elly store on 10th and 11th January 2015.)
7. Do you have sizes for baby boys?
YES! We have made two prints in sizes 3 M and 6 M! Choose from Japanese Red Fans and the Home print!
8. Do you allow exchanges once a pre-order is made?
Yes we do allow exchanges as long as the tags are on and the item hasn't been washed. If the size for the print is out of stock, you can opt for another item (e.g. shoes and toys) or store credit instead.
9. Can we try the pieces before we pre-order?
You can stop by the store and try the sizes of our last CNY collection for 2014 - the Horse Parade. Alternatively, you can drop by from 10 am, Saturday 10 Jan 2015 to see the full collection when it's launched.
9. Can we see the measurements?