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Pom d'Api - More than a century of tradition

July 17, 2016

Pom d'Api - More than a century of tradition

We are so proud that this year, Pom d'Api has joined our shoe collection, making it a total of 10 international shoe brands. Pom d'Api - SS16 - HD 09 If you're familiar with European brands, Pom d'Api would need no introduction. Pom d'Api continues to thrive in the shoemaker and retail world as it maintains its consistency in crafting stylish quality shoes for children. The story begins in 1870 with Jean-Baptiste Rautureau, a shoemaker in a little village named « la Gaubretière » in Vendee, France. His legacy continues on and 100 years later, with the wealth of knowledge in shoe-making passed on from generations to generations, his great grandsons Yvon and Guy Rautureau launched Pom d’Api. The birth of Pom d’Api was inspired by the deep passion of generations spent caring about the importance of using noble quality materials to tailor to the precise fitting of each shoe. Bursting with innovation and creativity, every shoe crafted at Pom d’Api was an opportunity for the brothers to provide comfort for the feet of children with style. 13095889_10153384646452133_4798885822460511455_n13087113_10153384646397133_1190055074333541021_o13151934_10153384646482133_6494537450124118345_n At Elly, we understand the importance of comfort for our children and love that there is such a rich heritage in shoe making behind the brand of Pom d’Api. Of course, we also love how classic yet stylish these sandals are for your children! Pom d'Api is only available at the Elly store at #02-31/33 Cluny Court.  x, Audrey

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