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Best Christmas Ideas by Age

Best Christmas Ideas by Age

Find the best Christmas gift ideas for children of all ages, interests and gift budget!

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Six Uses for Your Muslin Swaddle (Besides Swaddling)

Six Uses for Your Muslin Swaddle (Besides Swaddling)

To our new and expecting parents, you may have received lots of swaddles as gifts for your newborn baby! Swaddling is usually introduced from birth until...

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Free Spots to View Fireworks on National Day

Free Spots to View Fireworks on National Day

If you enjoy watching fireworks, you don't want to miss the spectacular display this National Day! We've marked out free spots where you can view...

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Four Features to love about Tip Toey Joey Originals

Four Features to love about Tip Toey Joey Originals

Four Features to love about Tip Toey Joey Originals - FreeToGrow™, ThinToFeel™, Stretch&Stay™ and the Double Strap! Read more to find out why TTJ remains...

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10 Best Christmas Gift Ideas for Kids

10 Best Christmas Gift Ideas for Kids

Get creative with our Christmas gift ideas for kids at The Elly Store. You'll find presents for kids of all ages with interests in arts...

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How often do kids need new shoes?

How often do kids need new shoes?

Depending on their age, kids feet grow at different rates! Find out how often you'll have to change your baby's, toddler's shoes or your tween's shoes!

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Native Kids collection

Why we love Native Shoes for Kids

With over 40 designs of Native Jefferson shoes for kids, the elly store holds one of the widest range of colours in Singapore! Find out all the...

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CNY2022 - Frequently Asked Questions

CNY2022 - Frequently Asked Questions

Your frequently asked questions about our CNY2022 collection - all answered here.

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CNY2022 - Our Inspiration

CNY2022 - Our Inspiration

Read about the inspiration behind each print in our CNY2022 collection!

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