Presenting our CNY 2017 collection - Spring

I've just spent days staring at the CNY pictures from The Studio Loft wondering how I would tell you about the past few months worth of stories...

It was right around this time last year when we opened Elly number 2 (or larger Elly). Just when we thought we were settling down, we...

It's back - the yearly affair of bringing in many many pairs of pediped shoes to fill the store! pediped will be teaming up with...

"Starting from scratch" sounds like an exaggeration considering the Elly store has been opened for 1 year 5 months before TWELVE opened. Technically, opening a...