The Elly Blog

Biomecanics Kids Shoes
Biomecanics is a Spanish brand that designs shoes specifically to focus on ergonomics and adaptation to use. These shoes are lightweight, breathable, thin and flexible with non-slip soles. 
Elly CNY 2020 - Frequently Asked Questions (FAQs)
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2020 collection. Celebrate the Year of the Mouse with our Disney x elly collection - the Mouse of the Year. 
Designing Elly's CNY2020 collection
This Year of the Mouse, Disney x elly presents The Mouse of the Year. Read about how we designed our 100+ piece collection - the first one inspired by Peranakan, Batik and intricate motifs, whilst the second collection is our biggest collaboration to date - our Disney x elly CNY 2020 collection.
Presenting our CNY 2019 collection
Presenting our CNY2019 collection - Growing Up with Elly. A complete collection of matching CNY outfits designed by Elly's in-house team for the family.
Designing Elly's CNY 2019 collection
Elly CNY 2019 marks our seventh Chinese New Year collection and our largest collection to date. Read about our design process as we put together this collection over the past few months!
Activities to do in Bukit Timah this F1 weekend
If you’ve just flown into Singapore for the F1 race and are keen to explore a more unique side of Singapore (or if you're just looking to beat the crowd and roadblocks over the weekend), visit The Elly Store at Cluny Court right next to Botanic Gardens MRT.
Great Places to Eat at Cluny Court
Not sure where to eat at Cluny Court? Here's a round-up of the best places to eat in Cluny Court! Find restaurants, cafes and bars on the first and second floor of this conversation shophouse right next to UNESCO World Heritage Site, Singapore Botanic Gardens.
Presenting our CNY 2017 collection
Presenting our CNY 2017 collection - Spring
Designing Elly's CNY 2017 collection
I've just spent days staring at the CNY pictures from The Studio Loft wondering how I would tell you about the past few months worth of stories which culminated in this large collection, all in one blog post.  There's so much to...
Elly CNY 2017 – FAQs
Frequently Asked Questions (FAQs) 1. How do I order your CNY2017 collection?  ONLINE – The collection will launch online at 9 p.m. on Wednesday, 21st December 2016. RETAIL STORE – If you're looking for Christmas presents, limited pieces of our collection will be available at The Elly Store from 10...
Elly - Holiday 2016 collection
It was right around this time last year when we opened Elly number 2 (or larger Elly). Just when we thought we were settling down, we leapt into our expanded shoe range with 11 shoe suppliers and a whole host of...
Elly x pediped | Annual Clearance Sale
It's back - the yearly affair of bringing in many many pairs of pediped shoes to fill the store! pediped will be teaming up with Elly once again for our Annual Clearance Sale!  A new record of over 380 pairs...
What's new in June 2016
Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is just not enough days in a week or fortnight to be telling you about the new...
Elly turns 4!
Top picture: March 2012 #02-29; Bottom picture: November 2015 #02-31/33   Has it been four years already? March is always the month where we catch our breath and kick start our plans for the year.  Yes I know we are always 2...
Presenting our CNY 2016 collection - Blooms and Brollies
Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft!  Our Cheongsams in 7 fabrics Our Mandarin-collared shirts in 8 fabrics Our Mandarin-collared Polo t-shirt Our Bermudas in 3 fabrics Our Flare Baby Cheongsam in...
Elly CNY 2016 - Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL STORE - The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will...
Designing Elly's CNY2016 collection
Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels like just yesterday when we were furiously packing CNY2015 orders. Back in 2012 when we...
Colour your own dress or shirt!
Our New Collection just made it in time for Christmas shopping and it's especially for children who love art and craft!  We were so thrilled to see this wonderful idea from Hayley Crouse to colour your own fabric! At Elly,...
Elly's new Summer 2015 collection
THIS picture. I love that Lil E is now big enough to run around to be the new in-house Elly model! I love that we can re-focus on pretty baby clothing all over again. (It's so much easier designing with...
Our Birthday Weekend!
Our store turned 3 yesterday! Yup!! 3 years have just flown past in a blink of an eye! To celebrate our birthday, we're having a storewide 10% discount from Friday 6th March to Sunday 8th March 2015! This is your chance...
Our CNY 2015 Photoshoot Outtakes
We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our past experiences! (1) The most fun and memorable pictures tend to be the ones which capture all...